You don’t always need a sales pitch in all your digital marketing efforts to convince people to trust you. Using the right social media marketing strategy that grows your social media presence, you can tell your story and make a strong impression in this fast evolving social media world.
Feel Free To ShareSales Enablement: Helping Customers Discover Your Product
1. Using social media to sell your products
Although social media is all about awareness and engagement, businesses can also promote their products and help customers in the phase of product discovery.
55% of respondents who discovered a product through social media proceeded to purchase later on. ~ Mary Meeker, Internet Trends 2018 Click To Tweet
In this report, Facebook tops the social media channels where people find out about new products. Use this opportunity to make it easier and faster for your audience to move down your sales funnel.
Easy-to-Digest Content, Ads, and Stories
2. Omnichannel marketing
Omni, which means ‘all or every’ is about managing customer experience in all channels whether offline or online. The idea is that the customer’s journey may start in one channel and move to another seamlessly towards the end point—your product or service.
With the help of a Social Media Virtual Assistant, you can reach and interact with your audience anytime through the use of email marketing, online advertising, social networking, and other platforms because nobody today shops exclusively through a single medium.
3. 24-hour stories impacts how people consume content
Stories are visual content in a vertical format that lasts for a day and first became popular on Snapchat and later on copied by Instagram and Facebook.
These stories are easy to create, fun, engaging, authentic, and don’t last long so there’s that sense of urgency to consume them before they’re gone.
This means more and more brands will use this in-the-moment style content vs. overly produced, pre-packed content.
Currently, 400 million people are consuming Stories on Instagram on a daily basis, while Facebook is trying to integrate Stories to our daily routines. Click To Tweet4. Growing social media ad spend across marketers
One of every four Facebook Pages now use paid advertising as part of their social media marketing strategy.
But always consider not relying too much on one platform, either for organic or paid growth. One recommended way to do this is to just boost your top performing organic content.
Marketers increased social ad budgets up to 32% in 2018. Facebook accounts for 23% of total U.S. digital ad spending. Click To Tweet5. Invest some time in creating great content
In our blog Why you need to hire a social media manager for your business, we discussed how a social media VA can help you increase conversions by sharing your content on social media.
6. Join more communities through LinkedIn Groups
LinkedIn is already making a huge push toward becoming a connection nurturing network among executives and younger demographics entering the workforce. It’s also constantly updating its groups in an aim to drive more community.
LinkedIn reports that likes, comments, and shares on the network increased more than 50%. Click To TweetEngagement and Influencer Marketing
7. Love and care about your social community
Connecting with your audience, responding quickly to customer inquiries/requests, and addressing issues are just few of the reasons for using social media marketing.
Businesses that monitor and participate in conversations with their followers and potential customers can expect more loyalty form their fans and develop deeper and longer relationships.
8. Working with influencers and micro-influencers
Working with the best influencers can be expensive so this is where micro-influencers (ordinary digital citizens) come in. Try tools like Mavrck, Neoreach, and Traackr to find key micro-influencers so you can test the waters of influencer marketing on a budget.
Example: a food brand may see better results by using a rising food blogger (micro-influencer) with 30k followers than a celebrity chef who may ask for 20x of the budget.
Facebook Groups are a hot spot for engagement and a place to focus social media efforts in 2019. Click To TweetSocial Media TV, Videos, Podcasts, and Live Streaming
9. Highlighting video content marketing
More on social media tips for business – The launch of IGTV by Instagram was one of the biggest social media trends of 2018. And according to Statista, more than 50% of digital videos are now viewed on mobile in vertical video format.
Among the top picks of marketers are: Live video or live streaming, interactive video, short videos, and vertical videos.
10. Share authentic stories and important moments
“Stories create a more transparent and meaningful relationship. That means less of static updates and more behind-the-scenes, raw, and intimate stories.” – Anna Crowe, Assistant Editor of Search Engine Journal
Business owners will need to tell more stories and moments that matter to the people, and not their brand. You can take your best-performing posts and evergreen web content and create one-minute videos or convert them to blog posts.
One-minute videos get 400 – 500% more reach on LinkedIn compared to Facebook. Click To TweetMessaging Apps, Automation, Chatbots
11. AI and automated messaging for customers
The use of Artificial Intelligence (AI) and automated messengers for customer service support means that the expectations about the response time are increasing. Huffington Post reported that 60% of the Millennial population are the quickest adaptors of chatbot-based customer experiences.
12. Understanding how people use messaging apps
People widely use private messaging, whether it’s simply about reaching their families or staying in touch with their favorite brands. WhatsApp, Facebook Messenger, Viber, and WeChat hold a large percentage of the messaging market.
13. Personalized, Private messaging, and chatbots
Facebook Messenger and chatbots are one of the most effective ways to reach and build audience engagement—it’s email blasting done via messenger.
“Businesses that market via Messenger earn 60 to 80 percent open rates within the first 60 minutes.” ~ Kristi Kellogg, Founder & CEO of Dazzling Digital
Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots. Click To TweetThe Importance of Trust and Transparency in Social Media Marketing
14. Making customers comfortable in sharing their data
Because of recent data breaches on some platforms, building trust with your audience is now more important than ever. Be transparent and prompt enough to update your customers on a recent change or admitting your mistakes and working on to resolve issues.
15. Earn and keep the trust of your followers
Finally, always aim to capture the trust and confidence of your customers every single day. With all the fake news and privacy disasters this past year, it’s imperative that you ensure people that their personal online privacy is in good hands.
Interested to start working on how to improve social media for your business? Reach out to us and we can discuss your social media marketing strategy and overall business objectives.
Our experienced social media virtual assistants (VA) can help you with sharing posts, lead generation, increasing your followers, customer support, and promoting your brand so you can continue to thrive online and make an impact this 2019.
Virtual Assistant Talent is a top-notch virtual assistant staffing agency helping professionals from different industries such as the real estate, insurance, small business, coaching/consulting, and executive leadership.
CALL US at 1-866-596-9041 and discover how our highly qualified and trained virtual assistants can help in your everyday tasks and objectives.
Reference:
www.searchenginejournal.com/
blog.bufferapp.com/
medium.com/
www.martechadvisor.com/
