Social network becomes ubiquitous in the speed of marketing. Yes, business owners and entrepreneurs are now using social media to market their products and services. There are many ways and strategies to promote a business. One way is through viral marketing. It facilitates, motivates and convinces people to pass along a marketing message in so many ways. One example of a very successful viral marketing is Hotmail, now owned by Microsoft that promotes its service and its own advertisers’ messages in every user’s e-mail notes.
What is viral marketing? Viral marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email. (dictionary.com)
Some types of viral marketing:
- Buzz marketing – There are many ways you could do to help develop and create buzz, but certain types of posts and ideas are more valuable and efficient than others. “How to’s” are one of the best type of marketing as all you have to do is certify and assure that the content is interesting to viewers within your niche.
- Word of mouth –WOM or word of mouth is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day (Wikipedia). It has the supremacy, the control and command to quickly build up or rip down the prestige of a person, products, services, groups and organizations. When it comes to WOM, brands need to understand the growing position and function of technology and its power to intensify, combine and distribute specific opinions.
- Referral marketing – is a structured and systematic process to maximize word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know. (Wikipedia)
- Grass root marketing – The idea is to wholly connect with a product or service’s most likely potential customers at their home and to broadcast your product message to the huge general population in anticipation that it will echo with a small portion of that crowd.
How effective is Internet Viral Marketing?
Viral marketing is an inexpensive way to create loads of curiosity and awareness in your business. This can be effective in getting the attention of potential customers when done the right way. A number of campaigns that does viral marketing may entice and draw interest and traffic to their website but with a minimal return in sales.
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Tags: Business Marketing Strategy, Online Marketing Strategies
