What is video marketing? It is a marketing strategy that uses videos to educate and convince people to purchase a product or service. It is also one of the most profitable marketing tools to date.
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Before, business owners and marketers shy away from using videos because they take a long time to make and required special software.
Nowadays, there are a lot of sites and software with editing tools that can be used for free. Some also include free effects and transitions to make your videos more fluid and attractive to viewers.
Videos can be informative as well as entertaining. As long as you’ve made videos that effectively represent your brand or business, your products or services will sell out quickly.
If you haven’t started using videos yet, here are 13 points to explain the importance of video marketing for your business.
1. Builds Trust with Your Audience
Trust makes conversions and sales happen. The concept of content marketing is not about selling but creating long-term relationships. Once you’ve established trust, people will come to you not just for information but for the products or services you’re offering.
When you’re in a brick and mortar store, it’s easier to build trust with customers through personal interaction. It’s quite difficult when you have an online store. Some costumers are still skeptical about making online purchases because of fraud and scams.
Build trust with your prospects first by introducing your brand or company through a video. Put up how-to videos or content-filled to keep your audience engaged. Once your audience understands and remembers your brand, you can publish videos promoting your products or services.
2. Explains Products or Services Effectively
A video can explain a variety of topics easily. It can show steps on how to use a newly launched product or discuss in detail how a new service is fulfilled and who are involved in the process.
Always remember to make videos with the intention to keep your audience engaged. When making a video, focus on one topic only. Throw in questions to trigger curiosity and include references for further reading. Inject some humor to excite your audience and avoid long texts and talking nonstop.
Want to simplify a complicated service? Show the process through an animated video. Live demonstration can work but animations are more fun and engaging. This way, customers remember your brand and recall more information about your products or services.
3. Gets More Social Shares and Web Traffic
Social media platforms have revolutionized from still pictures to moving ones. In fact, videos are found to generate 1200% more shares compared to text and images on social media.
The sharing potential offered by video marketing can effectively multiply your visibility and help you reach the audience you’re looking for. And given that your video will reach your potential consumers organically, the impact will be higher.
This is why video marketing is so powerful. It can capture a wide audience that will continue to share your video until it reaches your desired audience. Make sure to also use your website as landing page to increase traffic into it.
4. Boosts Your Conversions and Sales
There’s no denying the fact that online marketing can help you make money but some strategies don’t make sales as high as video marketing. If you know how to do video marketing properly, it will increase conversions and lead to sales.
Videos are visually pleasing and can trigger a variety of emotions. With a product or explainer video, you can build a connection with your audience. Once you’ve earned their interest and trust, your audience becomes customers.
5. Engages with Mobile Users
Mobile phones or smartphones are not only used for communication but also for entertainment or just to pass the time. In fact, people are getting obsessed with smartphones that they spend breaks burying their faces on mobile screens.
A big chunk of these mobile users also watch videos through mobile. The increase in mobile usage and video streaming is so dramatic that social media platforms like Youtube and Facebook incorporated ads into videos.
As the number of smartphone users grow, so as your video audience. Having a wide audience doesn’t guarantee conversions or sales though. An enticing video content still plays a big role in making your viewers consume what you’re offering.
6. Engage All Types of Audience
Even then, ads are usually short and straight to the point. Will you read a 300-word billboard ad or a lengthy facebook post without an image? I guess not. Your audience is a mix of the busiest, the laziest and everyone in between. Make sure your video content will engage a majority of your audience, especially the laziest ones. Consumers already know what they want, all you have to do is make them take action.
7. Viewers Want More Videos
We are living in the golden age of videos. They are so accessible that people just scroll through social media, find a random video and get sucked into a black hole where they end up watching video after video.
Information hunting has become easier as well because of videos. Customers are watching more videos to find products and make purchasing decisions. For example, you want to remove hard stains from your bathroom walls; you can easily find a demo video in YouTube that also includes recommendation for tools and products.
You don’t have to convince your audience to watch your videos. Just put your videos out, add relevant tags or interests, and your audience will do the rest. People want things to be comprehensive and videos can achieve that.
8. Search Engines and Social Media Love Videos
Videos drive organic traffic into your site and increase the time spent by visitors. An effective way to do this is by uploading your videos through YouTube and sharing them in your social media accounts.
YouTube is owned by Google which means all videos uploaded into it are also tracked by Google. It also affects your site’s search ranking so the more relevant and optimized the videos are, the higher the search engine rank.
People also love watching random videos on social media and they share anything they find entertaining. A fun video post that includes a link to your website will convert into website clicks which can potentially turn visitors into customers. Give potential customers the way to take the next step.
9. Rank High in YouTube
Information hunting is not only done through search engines like Google, you can also do it through YouTube. People use YouTube to search for educational or demo videos.
How-to videos in YouTube can teach anyone, anything from simple hacks to complicated web programming. A study shows that searches for how-to videos went up 70% in the last couple of years.
10. Get Unbelievable ROI
Return on investment (ROI) is the ratio of profit made in a financial year as a percentage of an investment. Entrepreneurs use it to see if their investment on a business is successful or not.
Although high quality video production involves a lot of money and time, it also produces a big payoff. 52% of business owners state that video marketing gives the greatest ROI in marketing so you’re assured that you’re putting your buck at the right place.
If you’re a start up or you don’t have the resources yet, you can use a smartphone or point-and-shoot camera to take videos and edit them using free editing tools. You can then upgrade to high quality or even animated ones when you have the funds. As mentioned earlier, video content matters more than aesthetics so get that all polished first before going for the upgrade.
11. Ads in Videos Work Wonders
Video ads are rocking social media platforms. Facebook learned that 74% of the total Ad Recall (the number of people that remember the ad) can be achieved within the first 10 seconds. So long as you’ve made sure your video is fun and engaging especially on the first 10 seconds, people will remember you, watch till the end or make the purchase. That right there is the importance of video marketing for your business.
12. Upgrade Your Email Marketing
Let’s be honest, emails can get boring and are not convincing enough. Why not incorporate your videos into your emails? Adding a video into your email can increase your click through rate by a whooping 96%. More clicks mean more conversion and more conversion increases sales.
13. Maximize and Recycle
Creating videos can be costly and time-consuming that’s why you have to find other ways to use them. How do you do that? For example, you want to repurpose your existing videos for other video marketing strategies. You can post an announcement on social media that you will do a talk about it and an episode or video will be posted at certain intervals and your audience can comment their questions for further discussion.
Video clips can also be turned into GIFs and teaser videos that you can use in other marketing strategies. You can use a GIF on a new social media post and a teaser video to promote a blog post or landing page.
Video marketing is proven to be one of the best marketing strategies. With the increase in demand for videos, you may eventually find it difficult to keep up with it.
Don’t miss out on a great business opportunity; don’t let go of video marketing. If you’re too busy, you can hire for technical virtual assistant. Let an expert video marketer bring in more conversions and sales while you reap the benefits of video marketing for business.
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We would love to hear if these tips worked for you! If you have questions or any Content Marketing related success stories, please leave a comment below.
References:
Yumyumvideos.com
Tarproductions.com
Business2community.com
Ngdata.com
Strategiccfo.com
