In the past, mailing lists were sent and accomplished through the postal system. Nowadays, with the widespread use and upturn of the Internet, the electronic mail lists are now the most used tool in the business. Subscribers have the option to subscribe or unsubscribe if they don’t like the company or the offers at any time they want.

If your customer is happy with your products and services, they are then eager to know what’s coming up, new offers and new products you have for your market. Many entrepreneurs are just contented when people are visiting their website and buying an item or two. After the purchase is made, they don’t make an effort to follow up their customers. By doing so, instead of enticing the customer to come back and purchase more, they go and find another seller and you lost not only a patron but also money.

What is a mailing list?

A mailing list simply a list of addresses from people interested in hearing about your new products, freebies, new service, promotions or just about anything you want to share to your customers through electronic mail.

How a mailing list works:

• Broadcast email about updates and releases to customers and people who subscribed to your mailing list.
• These are more like a channel where business owners are free to market and talk over their new products, promotions and event topics.
• Mailing list acts as support.  It’s like a technique of an exchange of views list but reserved for customers to ask support questions.

How to have a mailing list:

1. Create an opt-in page.  When you have something to offer to your customers either online they will voluntarily sign up and give you their email address. Or during a meeting when they hand you their business cards so you can send them emails.
2. Purchase a list. Work with a list provider to secure and purchase a list of 1,000 to 5,000 names and email addresses based on demographic or who lived in a certain place for information
3. Rent a list. You can identify people to email but you can never actually own the list. Since you are just renting email list form a provider, you cannot see the email address of the people you are sending emails with.

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Email marketing is directly marketing a marketable message to customers and to people using email. It is more commonly used to send ads, request business, marketing campaigns and it is meant to build loyalty, trust or brand awareness.

Since the time technology has taken the business world promoting, educating, growing and managing businesses and companies, entrepreneurs are taking all the possible resources with ease including email-marketing services. Most of these services offer email campaign by just adding names to a database, customizing an easy-to-use template for effective emails. In addition, these email marketing services are constantly upgrading their services to equal with the competition and sell their products as well.

Some tools for email marketing:

• iContact – features include: Message builder toolbar for easy email campaign creation, message coder for custom HTML email creation, social sharing buttons in email, Publishing to Twitter and Facebook. Free 30-day trial
• Mail Chimp – key features: “Forever Free Plan” (up to 2,000 subscribers, 12,000 emails per month), customizable email lists and forms, integration with Facebook, Chimpadeedoo iPad app.
• Get Response – features include: email creator, multiple email templates and limitless editing options, landing page creator, social sharing, email intelligence, one click list booster, form builder, inbox preview. Free 30- day trial.
• Active Campaign – easily design custom emails that match your branding and goals, ActiveCampaign with the goal of simplifying email marketing while at the same time improving your email marketing effectiveness, Comprehensive reporting and analytics are provided to help you analyze your subscribers and your campaigns, social media and email marketing. Free account up to 250 subscribers.
• Constant contact – Its key email marketing features include: “One-click” editing, over 400 customizable email templates, free personal coaching, along with phone, email and live chat support, connectivity with your social media outposts. Free 60-day trial.
• AWeber – features include: email newsletters, manage subscribers, with more than 150 email templates to choose from, email marketing tracker, subscriber segmenting, auto responder follow up, RSS to email, email marketing API. It integrates with WordPress, PayPal, Eventbrite and a few others. It allows you to quickly segment your lists by subscriber opens or clicks, location, and even what pages subscribers visited on your website.

Using email as your marketing tool ensures you of audience, always keep you in touch with your customers and business partners, building strong customer service and relationship and most of all, you are sending your message and your brand.

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