This is the age of technology and it’s not the time for you to create a negative buzz on yourself or your company by having a poor online reputation. Most people use social media management and the Internet to background check possible employers or job applicants. This way they will have the chance to know all about the person or the company they are trying to accept or apply for a job.

Bad or good reputation, once your name is searched on the search engine, it will break or make your image. Job recruiters and employers are making full use of the internet to verify one’s reputation. Can you afford to do that to your very own identity? Of course not, so how do you build your professional reputation online?

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#1. Social Media

Who is not into Facebook, Twitter, Instagram, YouTube, Google+ and all other social media sites? Most of us want to show off what we have, rant our hearts out, post pictures in any sort and just about anything that is happening in our lives that most of the time we don’t know the consequence of our actions. Your posts may ruin your image or put you in a good position. In short, be careful of what you post on your social media accounts.

#2. LinkedIn

Since LinkedIn got its way to the Internet as a professional network, professionals create their curriculum vitae online and are visible to job recruiters locally or around the globe.

Not only that, entrepreneurs are also using LinkedIn to reach out to their target markets to widen their reach and be known in their fields and beyond. Be careful when you update your profile and your career history.

Feedback from previous employers can boost your online reputation.
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These social media platforms can help you build an impeccable online reputation when utilized properly. Below are some tips you can use.

• Optimize your LinkedIn profile. Make an effort to appear in the first page of LinkedIn search results.

• Be responsive with a sense of urgency. Your prospects need clear answers and they may need it right away. See to it that you respond quickly and clearly.

• Say what you mean and mean what you say. No matter how short, your social media status should reflect your actions as well.

• Share a recommendation. Your readers will appreciate it if you could share helpful sources and tips on your social media channels.

#3. Build a professional looking website

If you are just starting your business, create a simple one if you are on the budget or have a web developer design the website for you.

The most important things that your website should have are – updated products and services, upcoming events, links to your blog and all of your social media accounts.

Companies and business owners build professional looking and highly searchable websites that reflects their products, service and brand. Simple as it may sound but it plays an impact to your business and reputation.

#4. Build your blog

When you have finally determined your niche, write about a topic and link this to your website if you have and to your social media accounts. Ask people to follow and share your post to their social media accounts, too.

If you don’t have time to do this, look for help online. A blogger virtual assistant can write articles that showcase your expertise and targeting a specific audience. Who knows, your future employer or client might read one of those posts.

There are instances that even if you have deleted a certain blog, you never know who copied and shared your post to another site or blog sites. This will give you more exposure as it takes time before it will finally leave the Internet.

Write an article with interesting & informative content.
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#5. Forums and Social Media Posts

Yes, you love to join and post on forums and the social media in general. Be mindful of what you post because the internet never forgets what you have shared online specially the ones that is bashing someone, negative comments, filthy words and one that will eventually damage your online reputation.

Even how angry you are, keep in mind, everything shared online can be read by people from around the globe, regardless if they know you or not.

If you want to have your own forum that will host a series of opinion from your audience, you can have a web developer virtual assistant design the website for you. Forums are one of the oldest and biggest high-traffic platforms used by businesses and enthusiasts online.

You are the mirror of who you are and it’s only you who design, create and build your own reflection. Be the most of who you are and build your professional online reputation the positive way. Take note that on the Internet – no stone is left unturned.

High risk factors that blogs and social media convey; and orchestrated online attacks definitely create a stir. People have been so comfortable with the freedom of speech and it has ultimately changed how we conceive things and deliver news to the community.

Related: How To Build Your Professional Reputation Online

Reputation is the core of a business. Positive or negative, it can affect the standing of your company.
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I bet you don’t want to smear the reputation you have been building for months or years, do you? Unfortunately, there is no quick way to clear negative posts about you or your company and business.

Maintaining a strong, positive online reputation takes painstaking tactic and time. It is not something that is built overnight.

But you can manage to take back that lost and besmirch credibility that is spreading like a virus online, flooding the search engines by having a solid online presence with good, consistent rankings in the search engines.

A virtual assistant can help you:

1. Monitor and pay attention to what others are saying about you, your business, brand, products, services and your company.
2. Create online omni-presence and maintaining that presence on top of the search engines.
3. Manage and maintain your social media accounts so you will be updated on what’s happening around the business circle.
4. SEO Complete Solution Packages: Consistency in ranking through Search Engine Optimization by making sure that your audience and clients searches the right keywords and story about you.
5. Manage and build strong online reputation

There are readily available ORM tracking tools and software online such as:

• BrandsEye
• Buzzmonitor
• Reputation Defender
• Trackur
• Umbria
• Brand Intelligence
• Biz360
• Distilled Reputation Monitor
• Social tracer
• Radian6
• Review Pro
• Revinate
• Olery

And more…

Just a single complaint, malicious, unfavorable contents showing on the first page of search engines, gossips and or negative feedbacks can seriously damage your hard-earned business, company and your personal reputation. Stop leakages, destructive online criticism and…

Have a project management solution with the support of an Online Reputation Management VA.
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They can significantly increase resource availability, defend and protect your reputation by countering negative write-ups, document management, monitor and issue tracking.

An Online Reputation Management Virtual Assistant Talent can manage, monitor and maintain your social media accounts, counter negative feedbacks that are being bashed against you, solidify your online presence and bring your business on top rank of the search engines in good standing.

• Trust is hard to gain. Becoming a well-respected business is important in gaining new customers and retaining them.
• First impressions may not last, but it sure does count. Your brand name shown on search results and the associated reports can make an impact to the readers. “Scam” and “rip off” should alert you to do something about your reputation.
• Positive word of mouth. Work out on your PR strategy. Join popular and related local events that will help spread the word about your brand. Do some sponsorship as well.
• Develop a blog with informative content.  The VA can publish articles about helpful tips, industry trends, the company and your team, and other interesting topics. Blogging is a great way to get your word out and attract traffic to your website.
• Create presence on major social media profiles. Allow your business to appear multiple times on Google and other search engines by creating accounts on the biggest networks such as Facebook, Twitter, LinkedIn, Google+ and YoutTube.

Don’t put yourself in further crisis. Manage both your business and personal reputation now. Repair and have your credibility back on track. One should never ignore the cost of bad reputation and poor search engine results. Hope you can apply these key tactics and help you achieve a successful online brand reputation.