SEO Strategy 2014

Many people are trying hard to optimize their website and they are left wondering if  Search Engine Optimization (SEO) is still working or if it is dead. If you are a business  owner who needs to build a strong and solid online presence to be able to connect with  your customers, then you should read this article to help you maintain your online  position.

SEO is changing and you need to adapt with the trend to stay ahead of your  competitors.  If you do not have good content or design, Google can penalize your  website, which affects your site ranking and where it shows up on Google searches.  The algorithm and way that Google ranks sites has changed over time.  So whatever  your method or strategy to rank high on Google in the past may not work anymore  today, and may also hurt your business.

A successful SEO strategy today would mean that you would need to apply different  dynamic SEO methods for you to rank on top. That includes branding, making your  website mobile friendly, content marketing and social media marketing. Here are the 5 tips that can make your SEO effective:

The Key to SEO

1. Effective SEO has three cores

The three cores for a strong and effective SEO strategy is building links, building great quality content and good social media marketing. Your content must be laser targeted to what your customer needs to be able to generate profit. Social Media would help you reach your target. Also, you need to create content that would be useful and helpful to your audience.

2. The Importance of Content

It is important for you to share stories that would move your readers to take action.  When people need certain products or services or need to go somewhere, they would search for it on Google. That is why you need to create a reliable and high quality content to be able to entice your readers to trust your brand and eventually convert into real paying customers.

3. Mobile Optimization is a Must

With the release of the new Google Hummingbird update, it became much harder for websites to rank without having to optimize their mobile website. It is important to create a responsive mobile design and a strategy with the mobile content. It is very important to invest on this since more than 50% of the population own and browse often through the website using their Smartphone.

4. A Strong Branding

Building a strong brand in the internet is crucial to your company’s success. You need to build your company’s profile such as through your customer testimonial, having complete and reliable information and maintaining good communication with customer feedback and needs.

5. Social Media and Google Plus

It is very easy to spread content over social media. The key is to be able to share interesting content that would entice users to share your content. Once you are able to give something valuable to the users you will be able to enjoy this free traffic and be able to generate leads that you can convert to customers in the future.

Implementing SEO would need more patience and hard work on your part but if you will be able to do and implement all of these tips well, then you will surely have an edge to your competition.

Writing and creating content, syndicating content through social media, and staying on top of the latest algorithms by which Google rewards or penalizes websites for searches on keywords can be challenging and time consuming.  Look for company that offers virtual assistants services (home-based workers), who for an affordable cost, can help you write content, research/write articles, maintain your blog and social media accounts, and help you with your search engine optimization to increase your site ranking in Google and other search engines.  To learn more, visit our website and request a free consultation using our online form.

Photos courtesy of Creative Commons

John Davern, Jr., MBA, President and CEO of Virtual Assistant Talent, LLC, (VAT) will be sharing case studies and best practices at a special bonus session on Updating Your Executive Brand for Improved Market Visibility in the Executive Next Practices Institute event on April 4, 2014.  The event, entitled “High Performance, High Compliance: Transforming Regulatory Risks into Increased Company Valuation – A New Approach” will be held at the Taco Bell Headquarters in Irvine, California.

In 2012, the Center for Talent Innovation released a study that introduced the term Executive Presence, which set the pace for a new paradigm for leaders and executives.  The study revealed that Executive Presence comprises 26% that senior decision makers consider when it comes to promotions, as well as helping leaders earn respect from their employees and peers.  Barack Obama, Steve Jobs, Richard Branson and Larry Page are just some examples of leaders who are the embodiment of Executive Presence.

“With Executive Branding, we’re taking the 3 universal dimensions of Executive Presence (Gravitas, Communication & Appearance) into the world wide web through proven personal branding and online marketing strategies.” shared John Davern, Jr., MBA when asked about his upcoming session on Executive Branding.  “The Executive Next Practices Institute events are meant to help to mold the next generation of leaders by transforming them into globally effective leaders – and this is precisely what Executive Branding will help accomplish.  The next generation leader is one who not only exudes an Executive Presence in person, but one that has a presence that reverberates globally.  And what better way to achieve this but through the World Wide Web?”

John and his team of Virtual Assistants at Virtual Assistant Talent, LLC (VAT) have worked with executives, entrepreneurs and businesses of all sizes in improving their brand and reputation through online marketing strategies such as Search Engine Optimization, Social Media, Email Marketing and more.  He stressed that “Although the importance of Executive Branding is quite obvious, most executives are not able to execute these strategies, because they simply do not have the time or budget to do so.  This is one of the primary reasons that our clients tell us when they hire a Virtual Assistant.”

The use of Virtual Assistants (VAs) or Virtual Teams is no longer a new concept when it comes to online marketing.  The use of VAs gained popularity in 2007 when it was featured by Tim Ferris in his book “The 4 hour work week”.  Having been a fan of the book himself, John was motivated to use his experience in Human Resources and Recruitment to put together his company, Virtual Assistant Talent in 2009 and he has been helping various executives, entrepreneurs and businesses by providing professional services through the use of Virtual Assistants ever since.

John will be sharing his experience and best practices used by his company on how to execute Executive Branding techniques effectively through the use of Virtual Assistants in the upcoming ENP event.  He will be joined by other reputable business speakers and executives such as John Polson, partner, Fisher & Phillips LLP, a national labor and employment law firm; Donna Ellis- Ziemer, Human Resource Director of Pendragon North America Automotive, Inc.; Debra Squyres, Director of Human Capital Services of Trinet and Scott Tompkins, counsel and Director, Office of Business and Legal Affairs of Concentrus, Inc,. and Phil Molyneux, Chairman of SONY Electronics.

For more information about the event, interested parties may visit the Executive Next Practices Institute events page: www.enpinstitute.com/events.

About Executive Next Practices

Executive Next Practices Forum is a unique organization comprised of mid to large market C-level to functional leaders and trusted advisors (Board members, CEO, CFO, HR, CMO, COO, and ICO). This ongoing collaboration, conducted in a non-traditional format, is focused on the latest “Next Practices” leadership and business strategies. Conducted in major corporate and academic “safe havens” the sessions are non-solicitation and formatted to deliver fresh, innovative and relevant approaches to leaders and their executive teams.

About John Davern, Jr., MBA

John Davern, Jr., MBA is the President and Chief Executive Officer (CEO) of Virtual Assistant Talent, LLC (VAT), a Business Process Outsourcing (BPO) company that provides professional services to businesses, entrepreneurs and professionals through the use of Virtual Assistants (remote & home-based workers).

With over 18 years of experience in corporate human resources, working for Fortune 500 companies such as General Electric (GE), Harris Corporation, The Home Depot, and a Toyota/GM Joint Venture, John has acquired extensive knowledge and hands-on experience through the various human resources and recruitment positions he has handled.  In his career, he has recruited and trained thousands of office-based employees and hundreds of home-based/remote workers.

John holds a M.B.A. in Human Resources from Duquesne University, an internet Technology Webmaster Certification from Illinois Institute of Technology, Certificates in Business Practices/Problem Solving & Toyota Production System, and a B.A. in Labor & Industrial Relations from Pennsylvania State University.

Visitors are likely to open the top spot websites on the first page of the search engine.  It is critical for businesses to discover that they are left behind by their competitors in the search engines as the ultimate goal of a company is to stay on the top and be visible as possible to clients.

Proper search engine optimization is the tactic to get a high ranking website. These SEO analysts / virtual assistants have in-depth intellectual capacity in the different divisions of site marketing such as website analysis, keyword analysis, and SEO copywriting in the preparation for SEO campaign and others.

An SEO specialist is the one responsible in designing and implementing the strategies through which the website of the client gets the higher rank in various search engines against the targeted keywords.

An SEO analyst looks at the bigger picture, breaking it down and from their analysis the website, which page or pages are getting the least and the most traffic, the key metrics like bounce rate, page views, backlinks, outbound links, etc. ,  monitor traffic and how often these are changing.

The main goal of SEO virtual assistant is to make use of the right keywords leading visitors to your site, generating traffic and being as visible as possible in all search engines.

Let’s meet Virtual Assistant Talent’s SEO Specialist, Chris.

Chris was born and raised in the Philippines with more than three (3) years of experience in Search Engine Optimization (SEO) & Social Media Optimization (SMO). He has been earning his living from home providing WordPress and SEO services since 2009. It has been Chris’ passion to create effective strategies on how to market and optimize a website. On May 2012, he decided to create his own personal blog to provide webmasters some free updates about Search engine optimization and has been focusing more on new strategies for Mobile Phone Marketing.

Favorite topics:

• On-Page / Site Optimization
• Link Building
• Intermediate & Advanced SEO
• Conversion Rate Optimization
• Entrepreneurship

Favorite thing about SEO:  Driving traffic that is profitable

Time Spent on SEO:  8-12 hours a day

Companies nowadays are working their way up to get to the top of the search engines. Corporations are spending a lot of money for search engine optimization or SEO to maintain their visibility, status and ranking of their website or web page in a search engine’s natural or unpaid search results.

Getting your web site optimized that the search engines will position you at the higher rank and basically generate traffic your way is the paramount strategy for your business. Optimizing a website may require editing its content and HTML and related coding to both boost its relevance to specific keywords and to remove obstacles to the indexing activities of search engines.

Another SEO approach is advertising and marketing a site to increase the number of backlinks or inbound links.  That is, how frequently these guests and or customers make a purchase, download materials, request information, or interact with the site in any other way that shows interest in the product or service the site offers.

Don’t be left behind. Stay on the top of the competition and keep your business at the edge with Virtual Assistant Talent’s Search engine optimizer analysts and virtual assistants.

We are proud to be a Better Business Bureau Accredited Company (bbb.org).