However, as a business owner, you have a huge role in your SEO efforts especially when it comes to understanding your customers’ “behavior” and how they search for your product online. The goal is to not show the visitors the same old thing, but to present your business in a new, useful, and engaging way.

What is SEO?

In the simplest definition, Search Engine Optimization (SEO) is a technical, analytical and creative process to fine-tune a website to increase its visibility in search engines like Google.

The whole process of SEO is to:

• Learn what relevant keywords to include
• Create useful content
• Get the attention of search engines

Its main function is to bring in more visitors to a website that will convert into sales.

Why Use SEO Marketing?

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The way you drive traffic to your website can make or break your online business. While others opt for paid advertising, a Google top organic search result is still considered the most valuable traffic to a landing page.

• SEO Helps in Crafting Your Ideal Business Description – right description and meta tags attract attention and entices consumers to stay longer on your website.

• SEO Builds Your Credibility – the primary purpose of your online presence is to provide something of value to people. SEO marketing is one of the most powerful tools for getting attention and establishing rapport.

• SEO Works Well with Other Marketing Strategies – pairing up SEO with your social networking sites can give way to extended customer reach.

• SEO Puts You Alongside Top Competition – higher placement in search results gives your product/service the chance to make a positive impression on comparison with other brands.

Best Online SEO Marketing

The art of SEO marketing lies in understanding how people search for your products and evaluating what type of results Google wants to display to its users.

You can generate highly targeted leads by optimizing your website and developing your content to be as relevant as possible for a prospect looking for your company, product or service.

Brian Dean, a top SEO specialist and a team at Backlinko analyzed 1 million Google results to see which factors are important for SEO. Below is a guide to effective white hat SEO.

Backlinks still bring far-reaching results

Backlinks are still the number one most essential ranking factor that Google uses. The study found that you need backlinks from a lot of different domains. If you get 100 backlinks from 100 different domains, you’re in good position.

Link Building Tools you can utilize:

• LinkMiner Plugin (Free)
• Moz SEO Toolbar & Majestic Backlink Analyzer Extensions (*Freemium)
• Buzzstream (Paid)

*Freemium – combination of the words ‘free’ and ‘premium’. It’s a business model in which a core product is given away for free to a large group of users and premium products is sold to a smaller fraction of this user base.

High bounce rate equals to lower rankings

The study found that sites with more bounces tended to rank lower in Google than sites with a low bounce rate.

If visitors bounce off your site more often, it sends a message to Google that people don’t like reading your content. So this makes Google downrank sites with lots of bounces.

Dean states in the report that in general, great content aids in lowering bounce rates. So, chances are, people are going to stick around longer if they find informative and interesting articles.

Long-form content ranks better in Google

According to Dean’s data, the average first page results in Google contain 1,890 words per article.  Another study by BuzzSumo found that longer content resulted in more shares on social media.

Content effectiveness tools
The tools below will help you find new ideas and optimize your current content.

• Outdated Content Finder (Free)
• Yoast WordPress Plugin (Freemium)
• BuzzSumo (Paid)

In-depth, focused content outperforms content about a variety of topics: They also discovered that an article rated as “topically relevant” ranked above an article with a low content score.

Google prefers fast-loading websites

Site speed makes a difference. Google made it clear that they use site speed as part of their algorithm.

Technical SEO tools you can utilize:
These tools can help you dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it.

• WooRank Plugin (Free)
• Screaming Frog (Freemium)
• DeepCrawl (Paid)

To sum it all up, SEO success is a long process and doesn’t just happen overnight. You should always ask, “Does my website provide a good user experience?”

If you expect to rank in Google, you’d better offer visitor satisfaction, relevance, quality content, and overall excellent user experience not based on manipulation or old school tactics.

P.S. If you need an SEO advice to help structure your online presence to reach its potential, contact us at our main number 1-866-596-9041 (510-400-8006 local). We have client representatives on standby from 8am to 9pm EST to assist you with any questions.

Resources:
www.smartinsights.com
www.hobo-web.co.uk
www.entrepreneur.com
www.business2community.com

SEO Strategy 2014

Many people are trying hard to optimize their website and they are left wondering if  Search Engine Optimization (SEO) is still working or if it is dead. If you are a business  owner who needs to build a strong and solid online presence to be able to connect with  your customers, then you should read this article to help you maintain your online  position.

SEO is changing and you need to adapt with the trend to stay ahead of your  competitors.  If you do not have good content or design, Google can penalize your  website, which affects your site ranking and where it shows up on Google searches.  The algorithm and way that Google ranks sites has changed over time.  So whatever  your method or strategy to rank high on Google in the past may not work anymore  today, and may also hurt your business.

A successful SEO strategy today would mean that you would need to apply different  dynamic SEO methods for you to rank on top. That includes branding, making your  website mobile friendly, content marketing and social media marketing. Here are the 5 tips that can make your SEO effective:

The Key to SEO

1. Effective SEO has three cores

The three cores for a strong and effective SEO strategy is building links, building great quality content and good social media marketing. Your content must be laser targeted to what your customer needs to be able to generate profit. Social Media would help you reach your target. Also, you need to create content that would be useful and helpful to your audience.

2. The Importance of Content

It is important for you to share stories that would move your readers to take action.  When people need certain products or services or need to go somewhere, they would search for it on Google. That is why you need to create a reliable and high quality content to be able to entice your readers to trust your brand and eventually convert into real paying customers.

3. Mobile Optimization is a Must

With the release of the new Google Hummingbird update, it became much harder for websites to rank without having to optimize their mobile website. It is important to create a responsive mobile design and a strategy with the mobile content. It is very important to invest on this since more than 50% of the population own and browse often through the website using their Smartphone.

4. A Strong Branding

Building a strong brand in the internet is crucial to your company’s success. You need to build your company’s profile such as through your customer testimonial, having complete and reliable information and maintaining good communication with customer feedback and needs.

5. Social Media and Google Plus

It is very easy to spread content over social media. The key is to be able to share interesting content that would entice users to share your content. Once you are able to give something valuable to the users you will be able to enjoy this free traffic and be able to generate leads that you can convert to customers in the future.

Implementing SEO would need more patience and hard work on your part but if you will be able to do and implement all of these tips well, then you will surely have an edge to your competition.

Writing and creating content, syndicating content through social media, and staying on top of the latest algorithms by which Google rewards or penalizes websites for searches on keywords can be challenging and time consuming.  Look for company that offers virtual assistants services (home-based workers), who for an affordable cost, can help you write content, research/write articles, maintain your blog and social media accounts, and help you with your search engine optimization to increase your site ranking in Google and other search engines.  To learn more, visit our website and request a free consultation using our online form.

Photos courtesy of Creative Commons

John Davern, Jr., MBA, President and CEO of Virtual Assistant Talent, LLC, (VAT) will be sharing case studies and best practices at a special bonus session on Updating Your Executive Brand for Improved Market Visibility in the Executive Next Practices Institute event on April 4, 2014.  The event, entitled “High Performance, High Compliance: Transforming Regulatory Risks into Increased Company Valuation – A New Approach” will be held at the Taco Bell Headquarters in Irvine, California.

In 2012, the Center for Talent Innovation released a study that introduced the term Executive Presence, which set the pace for a new paradigm for leaders and executives.  The study revealed that Executive Presence comprises 26% that senior decision makers consider when it comes to promotions, as well as helping leaders earn respect from their employees and peers.  Barack Obama, Steve Jobs, Richard Branson and Larry Page are just some examples of leaders who are the embodiment of Executive Presence.

“With Executive Branding, we’re taking the 3 universal dimensions of Executive Presence (Gravitas, Communication & Appearance) into the world wide web through proven personal branding and online marketing strategies.” shared John Davern, Jr., MBA when asked about his upcoming session on Executive Branding.  “The Executive Next Practices Institute events are meant to help to mold the next generation of leaders by transforming them into globally effective leaders – and this is precisely what Executive Branding will help accomplish.  The next generation leader is one who not only exudes an Executive Presence in person, but one that has a presence that reverberates globally.  And what better way to achieve this but through the World Wide Web?”

John and his team of Virtual Assistants at Virtual Assistant Talent, LLC (VAT) have worked with executives, entrepreneurs and businesses of all sizes in improving their brand and reputation through online marketing strategies such as Search Engine Optimization, Social Media, Email Marketing and more.  He stressed that “Although the importance of Executive Branding is quite obvious, most executives are not able to execute these strategies, because they simply do not have the time or budget to do so.  This is one of the primary reasons that our clients tell us when they hire a Virtual Assistant.”

The use of Virtual Assistants (VAs) or Virtual Teams is no longer a new concept when it comes to online marketing.  The use of VAs gained popularity in 2007 when it was featured by Tim Ferris in his book “The 4 hour work week”.  Having been a fan of the book himself, John was motivated to use his experience in Human Resources and Recruitment to put together his company, Virtual Assistant Talent in 2009 and he has been helping various executives, entrepreneurs and businesses by providing professional services through the use of Virtual Assistants ever since.

John will be sharing his experience and best practices used by his company on how to execute Executive Branding techniques effectively through the use of Virtual Assistants in the upcoming ENP event.  He will be joined by other reputable business speakers and executives such as John Polson, partner, Fisher & Phillips LLP, a national labor and employment law firm; Donna Ellis- Ziemer, Human Resource Director of Pendragon North America Automotive, Inc.; Debra Squyres, Director of Human Capital Services of Trinet and Scott Tompkins, counsel and Director, Office of Business and Legal Affairs of Concentrus, Inc,. and Phil Molyneux, Chairman of SONY Electronics.

For more information about the event, interested parties may visit the Executive Next Practices Institute events page: www.enpinstitute.com/events.

About Executive Next Practices

Executive Next Practices Forum is a unique organization comprised of mid to large market C-level to functional leaders and trusted advisors (Board members, CEO, CFO, HR, CMO, COO, and ICO). This ongoing collaboration, conducted in a non-traditional format, is focused on the latest “Next Practices” leadership and business strategies. Conducted in major corporate and academic “safe havens” the sessions are non-solicitation and formatted to deliver fresh, innovative and relevant approaches to leaders and their executive teams.

About John Davern, Jr., MBA

John Davern, Jr., MBA is the President and Chief Executive Officer (CEO) of Virtual Assistant Talent, LLC (VAT), a Business Process Outsourcing (BPO) company that provides professional services to businesses, entrepreneurs and professionals through the use of Virtual Assistants (remote & home-based workers).

With over 18 years of experience in corporate human resources, working for Fortune 500 companies such as General Electric (GE), Harris Corporation, The Home Depot, and a Toyota/GM Joint Venture, John has acquired extensive knowledge and hands-on experience through the various human resources and recruitment positions he has handled.  In his career, he has recruited and trained thousands of office-based employees and hundreds of home-based/remote workers.

John holds a M.B.A. in Human Resources from Duquesne University, an internet Technology Webmaster Certification from Illinois Institute of Technology, Certificates in Business Practices/Problem Solving & Toyota Production System, and a B.A. in Labor & Industrial Relations from Pennsylvania State University.

Syncing and integrating all your social media accounts is somewhat fiddly but by devoting time to introduce and institute your web presence, it will give you a great if not an outstanding result.

As we all know, there are a number of platforms available for free or for a minimal fee for personal and for business use. But most social networking sites are readily available for free and small time entrepreneurs don’t have to worry about shelling out a few dollars to promote their business.

There are tools that can help you track your web presence to show how far you are from your competitors, comparison and how influential you are or your business is.

1. SEO – Search Engine Optimization is good for your website. If you rank good in the search engine, it brings brand awareness and eventually increases your sales.
2. Connect – You have to connect with your audience and customers by liking their page, inviting them to like your page, commenting on their post that is relevant to your business. This is one way of promoting your product, service and brand in general.
3. Social media awareness – we have mentioned connection. How are you going to connect to your audience? Connect by having social media accounts like FB, Twitter, LinkedIn, Youtube, Vimeo, Instagram, Pinterest and more.
4. Be visible – make your social media icons visible on your website. This way, your audience will not have a hard time looking for you on your social media accounts. Lead them to your social media accounts.
5. Engaging social media pages – Just because you have multiple social media account does not mean you are already on the edge of the competition. You have to work hard and create engaging pages of your social media accounts so that your audience will be enticed to check on what’s happening on your page. Be creative, be socially engaging.
6. Business page – make sure your social media links go directly to your business page and not to your personal social media accounts.
7. Connect your social media accounts to each other – Say, you want to connect your Pinterest post to your FB, Twitter, Google +­. It is easy because there is already an option on Pinterest to connect your pin to these social media platform. There are tools where you can easily handle and connect all your social media accounts in one place.
8. Connect your social media platform to your website – When you connect your social media platforms to your website, you are actually doing Search Engine Optimization (SEO) which is good for your website and business.

Hire your virtual assistant from Virtual Assistant Talent and see the difference. We have all the services you are looking for and the best and experts in their field Virtual Assistants in town.

Visit our website and sign up your no obligation request now!

We are proud to be a Better Business Bureau Accredited Company (bbb.org).

As market competition gets tougher and tougher, entrepreneurs tend to focus more on how to get customers and sell their products to rake profits. But the thing here is they forgot about the importance of technology when it comes to branding, maintaining their website and social media marketing.

As an entrepreneur, it is given that you are good at strategizing. You excel on a number of things but certainly there are other matters that you may not have the time to do or you are not good at, like technology.

If you are one entrepreneur that is technology savvy, you know what we’re talking about. But if you are someone who is not or has less knowledge with online technology and having challenges in this field, don’t get discouraged.

Hiring a virtual assistant is all you ever need. Someone who is technically skilled when it comes to web developing, designing, social media marketing and all that is about digital technology.

Delegate the tech side & focus on the more important side of your business.
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Technical and Non-technical VAs Can Do the Following:

1. Design a professional looking website – If you don’t have one yet or have an existing website but you’re not happy with the design and layout, a web designer can help you create the website that will speak of your brand.

2. Web designer and web developer – A web developer is the one responsible with the construction of your website and making it into a reality – the one you really want for business website. He is in control of all the codes and graphics to create that compelling and professional looking website with all the functionalities your visitors and customers need. These websites can be:

•   Blog and Personal sites
•   Real Estate sites
•   Portfolio, Multimedia, News, Magazine sites
•   Business and E-commerce sites

Nowadays, most people use their smartphones to shop online. So, you can also upgrade to mobile-responsive web design so that your page displays good on mobile phones.

3. Social Media Marketing – Social media is one marketing tool that can help you grow your business for free or for a fraction of cost if you are just starting. But even those companies with big names are using social media to reach more market and target customers. Social media virtual assistants can help you strategize on how to promote, advertise and sell your products and services online according to your market.

4. Search Engine Optimization (SEO) – Struggling to get your page found online by target customers or clients? SEO virtual agents can tweak your website so it becomes more visible and ranks higher in search engines. SEO Packages include in-depth research and analysis to provide relevant strategies for all your pages.
Being a busy entrepreneur is not an excuse when you don’t have time to manage your website, online marketing or your social media accounts. All you need is to delegate these tasks to your staff or hire a virtual assistant.

This will cost you less rather than having a physical staff. You can hire a VA on a project base like Web Design & Development Packages and another assistant to manage your social media and online marketing campaigns.

Companies nowadays are working their way up to get to the top of the search engines. Corporations are spending a lot of money for search engine optimization or SEO to maintain their visibility, status and ranking of their website or web page in a search engine’s natural or unpaid search results.

Getting your web site optimized that the search engines will position you at the higher rank and basically generate traffic your way is the paramount strategy for your business. Optimizing a website may require editing its content and HTML and related coding to both boost its relevance to specific keywords and to remove obstacles to the indexing activities of search engines.

Another SEO approach is advertising and marketing a site to increase the number of backlinks or inbound links.  That is, how frequently these guests and or customers make a purchase, download materials, request information, or interact with the site in any other way that shows interest in the product or service the site offers.

Don’t be left behind. Stay on the top of the competition and keep your business at the edge with Virtual Assistant Talent’s Search engine optimizer analysts and virtual assistants.

We are proud to be a Better Business Bureau Accredited Company (bbb.org).