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Sales Enablement: Helping Customers Discover Your Product

1. Using social media to sell your products

Although social media is all about awareness and engagement, businesses can also promote their products and help customers in the phase of product discovery.

55% of respondents who discovered a product through social media proceeded to purchase later on. ~ Mary Meeker, Internet Trends 2018
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In this report, Facebook tops the social media channels where people find out about new products. Use this opportunity to make it easier and faster for your audience to move down your sales funnel.

Easy-to-Digest Content, Ads, and Stories

2. Omnichannel marketing

Omni, which means ‘all or every’ is about managing customer experience in all channels whether offline or online. The idea is that the customer’s journey may start in one channel and move to another seamlessly towards the end point—your product or service.

With the help of a Social Media Virtual Assistant, you can reach and interact with your audience anytime through the use of email marketing, online advertising, social networking, and other platforms because nobody today shops exclusively through a single medium.

3. 24-hour stories impacts how people consume content

Stories are visual content in a vertical format that lasts for a day and first became popular on Snapchat and later on copied by Instagram and Facebook.

These stories are easy to create, fun, engaging, authentic, and don’t last long so there’s that sense of urgency to consume them before they’re gone.

This means more and more brands will use this in-the-moment style content vs. overly produced, pre-packed content.

Currently, 400 million people are consuming Stories on Instagram on a daily basis, while Facebook is trying to integrate Stories to our daily routines.
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4. Growing social media ad spend across marketers

One of every four Facebook Pages now use paid advertising as part of their social media marketing strategy.

But always consider not relying too much on one platform, either for organic or paid growth. One recommended way to do this is to just boost your top performing organic content.

Marketers increased social ad budgets up to 32% in 2018. Facebook accounts for 23% of total U.S. digital ad spending.
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5. Invest some time in creating great content

In our blog Why you need to hire a social media manager for your business, we discussed how a social media VA can help you increase conversions by sharing your content on social media.

6. Join more communities through LinkedIn Groups

LinkedIn is already making a huge push toward becoming a connection nurturing network among executives and younger demographics entering the workforce. It’s also constantly updating its groups in an aim to drive more community.

LinkedIn reports that likes, comments, and shares on the network increased more than 50%.
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Engagement and Influencer Marketing

7. Love and care about your social community

Connecting with your audience, responding quickly to customer inquiries/requests, and addressing issues are just few of the reasons for using social media marketing.

Businesses that monitor and participate in conversations with their followers and potential customers can expect more loyalty form their fans and develop deeper and longer relationships.

8. Working with influencers and micro-influencers

Working with the best influencers can be expensive so this is where micro-influencers (ordinary digital citizens) come in. Try tools like Mavrck, Neoreach, and Traackr to find key micro-influencers so you can test the waters of influencer marketing on a budget.

Example: a food brand may see better results by using a rising food blogger (micro-influencer) with 30k followers than a celebrity chef who may ask for 20x of the budget.

Facebook Groups are a hot spot for engagement and a place to focus social media efforts in 2019.
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Social Media TV, Videos, Podcasts, and Live Streaming

9. Highlighting video content marketing

More on social media tips for business – The launch of IGTV by Instagram was one of the biggest social media trends of 2018. And according to Statista, more than 50% of digital videos are now viewed on mobile in vertical video format.

Among the top picks of marketers are: Live video or live streaming, interactive video, short videos, and vertical videos.

10. Share authentic stories and important moments

“Stories create a more transparent and meaningful relationship. That means less of static updates and more behind-the-scenes, raw, and intimate stories.” – Anna Crowe, Assistant Editor of Search Engine Journal

Business owners will need to tell more stories and moments that matter to the people, and not their brand. You can take your best-performing posts and evergreen web content and create one-minute videos or convert them to blog posts.

One-minute videos get 400 – 500% more reach on LinkedIn compared to Facebook.
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Messaging Apps, Automation, Chatbots

11. AI and automated messaging for customers

The use of Artificial Intelligence (AI) and automated messengers for customer service support means that the expectations about the response time are increasing. Huffington Post reported that 60% of the Millennial population are the quickest adaptors of chatbot-based customer experiences.

12. Understanding how people use messaging apps

People widely use private messaging, whether it’s simply about reaching their families or staying in touch with their favorite brands. WhatsApp, Facebook Messenger, Viber, and WeChat hold a large percentage of the messaging market.

13. Personalized, Private messaging, and chatbots

Facebook Messenger and chatbots are one of the most effective ways to reach and build audience engagement—it’s email blasting done via messenger.

“Businesses that market via Messenger earn 60 to 80 percent open rates within the first 60 minutes.” ~ Kristi Kellogg, Founder & CEO of Dazzling Digital

Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots.
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The Importance of Trust and Transparency in Social Media Marketing

14. Making customers comfortable in sharing their data

Because of recent data breaches on some platforms, building trust with your audience is now more important than ever. Be transparent and prompt enough to update your customers on a recent change or admitting your mistakes and working on to resolve issues.

15. Earn and keep the trust of your followers

Finally, always aim to capture the trust and confidence of your customers every single day. With all the fake news and privacy disasters this past year, it’s imperative that you ensure people that their personal online privacy is in good hands.

Interested to start working on how to improve social media for your business? Reach out to us and we can discuss your social media marketing strategy and overall business objectives.

Our experienced social media virtual assistants (VA) can help you with sharing posts, lead generation, increasing your followers, customer support, and promoting your brand so you can continue to thrive online and make an impact this 2019.

Virtual Assistant Talent is a top-notch virtual assistant staffing agency helping professionals from different industries such as the real estate, insurance, small business, coaching/consulting, and executive leadership.

CALL US at 1-866-596-9041 and discover how our highly qualified and trained virtual assistants can help in your everyday tasks and objectives.

Reference:
www.searchenginejournal.com/
blog.bufferapp.com/
medium.com/
www.martechadvisor.com/

Five main actions to be done in order to make sure that you keep growing and keep getting the leads that you most wanted:

• Invite
• Engage
• Connect
• Comment
• Convert

There are specific tasks that you will have to do daily, weekly, monthly, or as needed. But there are 2 things that you have to be consistent with:

LinkedIn Visibility and Engagement

LinkedIn allows you to connect to millions of prospects everyday from all over the world. The goal is to stick to your target audience. That’s why you should get the most bang for your buck when getting any of the LinkedIn marketing management services online.

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In LinkedIn, you should focus on GETTING VISIBILITY And ENGAGING ACTIVELY.
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So first thing to do to get visible is…

1. OPTIMIZE YOUR PROFILE

Decide on a two-word key phrase that describes you and your business i.e. virtual assistant. There are a lot of LinkedIn areas that have impact on search such as the following so make sure you put your key phrases and keywords in the titles and descriptions.

• Experience
• Job description
• Publications
• Skills and Endorsements
• Honors and Awards
• Recommendations

2. EMPHASIZE YOUR EXPERIENCE SECTION

Another thing you can do for optimization is break down your resume in small chunks (several positions) and as many titles as possible. Say, CEO specializing in Hiring and Recruitment of Virtual Assistants and CEO specializing in Real Estate Virtual Assistant Services. It has the same position but different functions. (keywords: hiring, recruitment, real estate).

Tip: To know how well your ranking for particular keyword is, run that search in a LinkedIn account that is not connected to anybody. The goal is to be found on the first 10 pages.

After you’ve done some tweaks in your LinkedIn profile, you can then…

3. ADD MORE CONNECTIONS

Before you do this, you want to be able to SEARCH and FILTER the prospects that you want to connect to. Refer to ‘Advanced Search’ in LinkedIn Help Center to see the list of Boolean search types to refine results. i.e use of “”, OR, NOT, AND.

Remember, not all LinkedIn marketing strategies offered will teach you to do this in a way that you get to filter the search results down to the core. Read on to find out the next steps.

If you found a prospect, open the search result in a new tab and save it as a contact or tag it so you can easily locate it in the future. Use the Save Search link next to the gear icon to save your search method and receive notice about brand new prospects.

Note: When thinking about the prospects, the money level is your 2nd Degree connections. This is the “Referral” level in your network. Also, don’t forget to connect to those who searched you. Go to Who’s Viewed My Profile to see the stats.

4. INTERACT WITH YOUR AUDIENCE

At this point, you want to keep your profile alive and engaging. To do this, spend at least 5 minutes a day to…

Create effective LinkedIn status updates by sharing content or asking a question.
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Like and comment your connections’ status updates as well. Everyone in their network will get email notification, thus, driving more traffic to your LinkedIn profile and increasing your credibility.

5. MONITOR PROFILE ANALYTICS

Finally, don’t ignore your Visibility stats such as “Where your viewers came from” and “Search keywords that led to you”.

Create a spreadsheet to track the status updates to see what catches and what doesn’t. In the next few weeks you will be able to determine what works best for your LinkedIn marketing strategy.

We have a Free Webinar on this topic.
Learn How to Use Linkedin to Generate 10-25 New Prospects per Month.

In this Webinar you’ll learn:

1. How to create 10-25 new prospects/month
2. How to communicate with them
3. How to use Linkedin Groups effectively

Watch our Webinar Replay Now

Resources:
https://www.statista.com/

Facebook marketing, being the most popular one, has transformed how business is conducted. But for most businesses and service providers, it seems like the battle for online presence is never-ending. While all the tips you read can be overwhelming, there are several simple yet effective ways to market your brand on Facebook.

It’s time to take your business page to the next level. You can take a look at several social media packages online but here are some of the marketing experts tips on using Facebook for business:

Related: Top 5 Reasons to Use Social Media Marketing in Your Business

1. Your Facebook page should reflect the overall look and feel of your brand

• Make good use of your vanity URL – make your full business name as your Facebook page username so it will be easier for customers and search engines to find you (e.g. www.facebook.com/yourbusiness)
• About section — use keywords that are commonly used by your customers to search for your business and products. Include your website URL in your description
• Set the right category – if you’re a local business and you select it as your business type, Facebook users can “check in” at your business, giving you more exposure

• Cover and profile photo — professional quality of cover photo (851×315 pixels) and profile photo (160×160 pixels)

Jayson DeMers, Definitive Guide to Marketing Your Business on Facebook

2. Study your page viewers and post strategically

The best time of day to publish posts can vary from page to page and audience to audience.

Research shows: Posts from 1-4 pm have the highest clickthrough & share rates.
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HubSpot, Do’s and Don’ts: Facebook for Business

3.Attract more likes by using images

According to Facebook, 75% of content posted by brands are images. Show the human side of your business by featuring customers or clients. Images shared on Facebook tend to attract the most likes, shares and comments.
Marketing Donut, Checklist

 Discover ways to fast-track your online presence! Steal this Facebook Marketing Blueprint for Business – Download for FREE!

4. Brand awareness and positive word-of-mouth

The more you encourage people to click the ‘Like’ button on your Facebook page, the more you boost brand awareness. Friends and extended network of your followers will then get to see your products or services and learn about them too. Hire a VA and assign a task or two to handle your social media campaigns.

5. Always drive traffic to your website

Businesses can use an extra traffic from Facebook. Include a link to your website on your page. Visitors who already know something about your business are likely to be more receptive than the average visitor. Make sure customers who land on your Facebook page will see stronger marketing messages and will be motivated to click the website link.

Benefits of Facebook for business

Business owners and professionals:

6. Why more executives are now on Facebook Live

Facebook’s “Live” video feature, which launched last August are attracting more business execs, such as Loic Le Meur, a cofounder at LeWeb, and an entrepreneur and investor.

Initially, Le Meur created live videos randomly, but quickly noticed an impressive increase in views and audience engagement. He then started doing live videos for one hour each day. Now, his page already has over 160,000 followers and he said he is getting more than one thousand per day.

“My approach with Live was to try to do something original and share the way I am building my startup in an authentic and transparent way,” Le Meur said. “I wanted to come across as a founder telling his friends what I am doing and what I need.”

Le Meur, on PR Week

7. Take a shot with Facebook Ads

It’s important to write clear and concise ads that speak directly to your targeted audience.

Katy Dinner, a top San Francisco-based agent conducted a study of the impact of parking spaces and garages on home prices in San Francisco and used a graph of the data in a successful Facebook Ad campaign.

She recommends setting up Facebook ads to target not only your fans but also their friends — because those who are in your area of influence are more likely to become clients and be in your target demographic.

Also…

Be smart about the image you use. People want to see properties, not your smiling face.
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“They’ll also click on graphs if the information is focused, relevant and not available elsewhere, says Dinner. ”

Katy Dinner, Mashable – Facebook for real estate

Talking about Facebook ads, at VAT LLC, we try to attract more visitors by pinning our most popular ad post to the top of our page’s timeline.

Some Facebook success stories:

8. Write a compelling story with strong CTA’s

To guarantee effective creative ad content, craft a compelling copy with strong calls to action. Top-quality images are also a plus.

FabFurnish.com ran photo ads that showcased its most visually appealing products. Link ads in the News Feed and the right column also drove traffic directly to the company’s website.

“We’ve found Facebook to be one of the key drivers of our growth. While it continues to be great with its reach and targeting capability from a branding and visibility point of view, it has also delivered tangible results in terms of site visits, the number of orders and overall revenue.”

Vikram Chopra, co-founder, FabFurnish

9. Build a community through constant interaction

 “Facebook has played a huge role in turning me into a best-selling author. That fact of my life can’t be overstated. As my books started to take off in late 2011 and early 2012, I began to think about ways I could harness reader excitement about the books and build a community around my stories.

Today, I’m the proud owner of 33 Facebook groups with more than 16,000 members. I love my Facebook groups, and I love the personal interaction with my readers. Thank you, Facebook, for making it possible for me to be “down on the street” with my readers every day!”

Marie Force, How Facebook Helped Me Become A Best-Selling Author

10. Develop trust and loyalty with your fans

When you post status updates, don’t make 100% of your posts just about you and your business. Help out someone in need by providing insights, answering questions, giving advise. Be transparent and let your own stand shine through.

What trending media relate to your audience? Make a post based on that.
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Lori Peterson, an Ambit Energy consultant has a different approach. To gain more clients, she used Facebook’s influence by telling her story in subtle ways.

She once posted a status like: ‘Setting off on a new adventure. Going to be busier than ever.’ Almost immediately, someone contacted her to ask what the new adventure was.

Lori Peterson, How Consultants Can Get Clients on Facebook

Lastly, don’t ignore your page insights. This will help you learn more about the people who are most engaged in your business. Find out what’s working and not so you can maximize all of your efforts.  The key to a successful Facebook marketing for business is to first understand its unique opportunities and then tailor your posts and offers to meet your audience’s needs and interests.

If you have questions or if you need help setting up your Facebook page to market your business, please contact us at 1.866.596.9041 for a free phone consultation.

Learn how Facebook marketing can work for your business.
Download Facebook Marketing Blueprint for FREE!

Why is that? Well, a recent HubSpot survey featured in Forbes indicated 92% of marketers claim that social media marketing was an important part of their business—and 80% indicated their efforts increased traffic to their websites.

A social media virtual assistant can help build your brand reputation, build a following, and increase your market exposure and potential sales and conversions. There’s no time like the present to get your business up to speed and avoid falling behind your competition. Here are five reasons to use social media marketing in your business:

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1. Increase traffic and brand recognition

Your social media presence paves the way for new customers to access your brand and content easier while making you more familiar and recognizable for existing customers. The social media networks you create are new channels for you to build reputation by increasing your visibility online.

For example, a Twitter user could get interested about your company after just seeing your hashtag retweeted by his friend. Or, an online buyer might check out your website after seeing your promo posted on multiple networks. It’s all about making use of every opportunity you can get to broadcast your brand in the internet world.

2. Build a following and brand loyalty

A conclusion from a report published by Texas Tech University stated that a strategically designed social media plan could prove influential in encouraging consumers into being brand loyal. Businesses should take advantage of the tools social media gives them when it comes to connecting with their audience and building a following.

According to the report, brands who engage on social media channels enjoy higher loyalty from their customers. Furthermore, another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

Related: Smart And Creative Ways To Promote A Business

3. Convert visitors to customers

Did you know that every post you make on social media platforms is an opportunity for customers to convert? Whether it’s a video, an image, or a blog post, what you share online is a chance for them to react and/or take action.

You will have access to new customers, recent customers, and old customers, and the great thing is, you’ll be able to interact with all of them simultaneously! Remember that each of their reactions could lead to a site visit, and eventually a conversion.

However, not every interaction with your brand results in a conversion. But keep in mind that every positive feedback increases the likelihood of an actual conversion. The opportunities you have on social media alone are very valuable.

4. Decrease marketing costs

According to Hubspot…

84% of marketers say that 6 hours/week on social media helps generate traffic.
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In fact, if you hire a virtual assistant (VA) or remote worker to spend just one hour a day developing your content and syndication strategy, you could start seeing the results of your efforts.

You can also go for paid advertising through Facebook and Twitter. It is not that pricey depending on your goals and can be a valuable investment. For example, a VA can go over your page insights and develop a strategy for you and once you get a better feel for what to expect, you can increase your budget or time allocation for the efforts.

Additionally, the VA can consistently monitor your social media account, reviewing and responding to prospective customers and existing customers inquiries, comments, and concerns, escalating important things that come up for you to address and take action as needed. VAs can also create and populate dashboards for you to monitor the traffic and measure the activities and success of your social media.

Using virtual assistants saves you up to 76% in labor costs vs. office-based employees.
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Further, virtual assistants can be a highly cost effective alternative to utilizing PR firms or marketing agencies depending on your business needs and budget.

5.The sooner you start, the better

The sooner you start your social media marketing, the sooner you will reap the benefits. You will see your network grow rapidly as your followers tell their friends, their families, and so on. The earlier you start, the sooner you’ll be able to start establishing your presence and growing your audience. And, with the feedback you get in the social media marketing process, you’ll know if there are issues right away and take steps to resolve them.

Studies have shown that…

Consumers appreciate those who respond to good feedback & also to complaints AND make things right.
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So make sure you are all ears when it comes to this, as social media is the most viral marketing ever—word gets out faster than before.

Now is the time to start growing your network. If you don’t have the time or expertise to do so, you can hire a VA to start inviting connections, creating, writing, and posting content and engaging in conversation and follow up with your audience or customer base.

The important thing is you build your online presence and make it easier for prospective clients/customers to find you, and interact with you. This opens the door and increases your market exposure to create more opportunities in delivering your message and unique selling points for increased sales conversions of your products/services.

References:
www.forbes.com
www.contentfac.com

John discussed the Emerging Trends in Virtual Markets and Workforce Management as a guest speaker at the ENP forum, where he gave participants an overview of the evolution of outsourcing, recent facts and figures of the industry and the global outsourcing market forecast.

“The recent advancements in technology have allowed outsourcing – particularly online outsourcing – to be available to anyone.” John shared, “This has made outsourcing available to, not only big businesses, but to start-ups and small to medium enterprises – the ones that could really benefit from outsourcing.”

Maximizing his years of experience in recruiting and managing a virtual workforce, John also shared the recent advancements in virtual workforce management.  “The common obstacles in workforce management can be narrowed down to these 3 areas: Communication, Connectivity and Collaboration.” John stated, “But these can be easily resolved through the use of the right tools and resources.”

The panel explored various topics that include a highly connective, interactive and collaborative session – key topics:

• 2014 Global Market & Talent Forecast – who is hiring and new customer growth sectors.
• Doing business internationally – what you need to know about partnering.
• Thought leader panel share global business implementation strategies.
• Emerging trends in virtual markets and workforce management.

The partner organization – global business contributing panelists include Eric Fullilove, Chief Financial Officer, World Vision International, Tommy Joe, President of DEX, Meghan Glidden, Senior Director, Belkin International, Andrea Tyndale, Talent Executive, Disney, Peggy Smith, CEO & President, Worldwide ERC and Lew Jaffe, CEO MoviMe.com.

The event featured thought leaders representatives from over 35 global companies including Disney, Taco Bell, Dex, World Vision, B of A, Turkish Airlines, Experia, GALLUP, Mattel and many others.

Syncing and integrating all your social media accounts is somewhat fiddly but by devoting time to introduce and institute your web presence, it will give you a great if not an outstanding result.

As we all know, there are a number of platforms available for free or for a minimal fee for personal and for business use. But most social networking sites are readily available for free and small time entrepreneurs don’t have to worry about shelling out a few dollars to promote their business.

There are tools that can help you track your web presence to show how far you are from your competitors, comparison and how influential you are or your business is.

1. SEO – Search Engine Optimization is good for your website. If you rank good in the search engine, it brings brand awareness and eventually increases your sales.
2. Connect – You have to connect with your audience and customers by liking their page, inviting them to like your page, commenting on their post that is relevant to your business. This is one way of promoting your product, service and brand in general.
3. Social media awareness – we have mentioned connection. How are you going to connect to your audience? Connect by having social media accounts like FB, Twitter, LinkedIn, Youtube, Vimeo, Instagram, Pinterest and more.
4. Be visible – make your social media icons visible on your website. This way, your audience will not have a hard time looking for you on your social media accounts. Lead them to your social media accounts.
5. Engaging social media pages – Just because you have multiple social media account does not mean you are already on the edge of the competition. You have to work hard and create engaging pages of your social media accounts so that your audience will be enticed to check on what’s happening on your page. Be creative, be socially engaging.
6. Business page – make sure your social media links go directly to your business page and not to your personal social media accounts.
7. Connect your social media accounts to each other – Say, you want to connect your Pinterest post to your FB, Twitter, Google +­. It is easy because there is already an option on Pinterest to connect your pin to these social media platform. There are tools where you can easily handle and connect all your social media accounts in one place.
8. Connect your social media platform to your website – When you connect your social media platforms to your website, you are actually doing Search Engine Optimization (SEO) which is good for your website and business.

Hire your virtual assistant from Virtual Assistant Talent and see the difference. We have all the services you are looking for and the best and experts in their field Virtual Assistants in town.

Visit our website and sign up your no obligation request now!

We are proud to be a Better Business Bureau Accredited Company (bbb.org).

What’s a hastag? – A hashtag is a pound sign (#), and is used on Twitter and other social media platform to categorize messages.

According to Twitter, hashtag is defined as the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

How to use hashtags on your social media accounts:

1. On your Twitter and Facebook accounts, write the number sign (#) along with a topic or phrase like: #virtualassistant, #happy, #feeling grateful
2. On your Instagram account, write the number sign (#) along with the phrase or topic with the picture you are posted: I had a great time today! #feeling great, #happy, #excited.

On your social media accounts, when you see feed of posts with hashtags and clicked on a certain tag, you will be directed to topics related to that word. This made interaction a lot easier and is really beneficial to businesses, companies and entrepreneurs. . Hashtags turn topics and phrases into clickable links in your posts on your social media accounts. By using interesting hashtags, people can find posts about topics of their interest.

You can write as much hashtags as you want but be careful in choosing the right hashtags of your industry.

Choosing the right tags

1. Choose a tag that is easy to remember. Don’t complicate the tag or tags you want. Make it simple and easy to remember. With all the hasthtags proliferating in the social media, the ultimate thing a business wants to do is create a hashtag that is complicated, hard to spell or pronounce.
2. Create a unique hashtag. By creating a unique one, you are also creating your brand and tag other people of the same interest.
3. Search for the trending and most used hashtags before using it. Read and follow discussions taking place outside your circle of followers. From there, you will be able to find new potential customers and followers.
4. Use these hash tags on multiple social media channels. Use the same hashtags you have in one account to your other social media accounts, specially the unique one that you have created for your brand. Be consistent with your hashtags.

One of the other boundless things about hash tags is that you can get a glimpse on what people are speaking about a certain topic of interest, especially those that are relevant to your business, without the need to follow everyone.

In general, this is important for businesses as it allows you and your Social Media VA to monitor your brand, points of interest and be aware of what’s happening in the market and social media.

Few years back, having a social media account seems to be a luxury. Not anymore as companies saw the potential it can bring to their business. Though some business do not believe the power of social media but still, more are trying their luck and the benefit it can bring.

According to Forbes, “In 2014, businesses of all sizes will discover the power of social media like Instagram and Vine to creatively market content.”

The trend of sharing through visual and video, rather than text-based content is a strategy that is increasing and getting a high following not only for individuals and personal use but for business as well. Image and video based social media sites like Youtube, Vimeo, Instagram, Slideshare, Flickr, Tumblr, Facebook, Twitter and other platforms continue to improve their service to compete with each other in terms of sharing of videos and photos on their websites.

As market competition gets tougher and tougher, entrepreneurs tend to focus more on how to get customers and sell their products to rake profits. But the thing here is they forgot about the importance of technology when it comes to branding, maintaining their website and social media marketing.

As an entrepreneur, it is given that you are good at strategizing. You excel on a number of things but certainly there are other matters that you may not have the time to do or you are not good at, like technology.

If you are one entrepreneur that is technology savvy, you know what we’re talking about. But if you are someone who is not or has less knowledge with online technology and having challenges in this field, don’t get discouraged.

Hiring a virtual assistant is all you ever need. Someone who is technically skilled when it comes to web developing, designing, social media marketing and all that is about digital technology.

Delegate the tech side & focus on the more important side of your business.
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Technical and Non-technical VAs Can Do the Following:

1. Design a professional looking website – If you don’t have one yet or have an existing website but you’re not happy with the design and layout, a web designer can help you create the website that will speak of your brand.

2. Web designer and web developer – A web developer is the one responsible with the construction of your website and making it into a reality – the one you really want for business website. He is in control of all the codes and graphics to create that compelling and professional looking website with all the functionalities your visitors and customers need. These websites can be:

•   Blog and Personal sites
•   Real Estate sites
•   Portfolio, Multimedia, News, Magazine sites
•   Business and E-commerce sites

Nowadays, most people use their smartphones to shop online. So, you can also upgrade to mobile-responsive web design so that your page displays good on mobile phones.

3. Social Media Marketing – Social media is one marketing tool that can help you grow your business for free or for a fraction of cost if you are just starting. But even those companies with big names are using social media to reach more market and target customers. Social media virtual assistants can help you strategize on how to promote, advertise and sell your products and services online according to your market.

4. Search Engine Optimization (SEO) – Struggling to get your page found online by target customers or clients? SEO virtual agents can tweak your website so it becomes more visible and ranks higher in search engines. SEO Packages include in-depth research and analysis to provide relevant strategies for all your pages.
Being a busy entrepreneur is not an excuse when you don’t have time to manage your website, online marketing or your social media accounts. All you need is to delegate these tasks to your staff or hire a virtual assistant.

This will cost you less rather than having a physical staff. You can hire a VA on a project base like Web Design & Development Packages and another assistant to manage your social media and online marketing campaigns.

One of the most used platforms is Twitter, a microblogging service and online social networking website that allows users to post, re-post and read text-based messages of up to 140 characters, known as “tweets”.

Jack Dorsey launched Twitter on July of 2006 and is now in the top 10 most visited Internet sites.

According to statistic brain, there are over 550 million active Twitter users as of April 2013, 58 million new tweets daily, and 135,000 new Twitter users every day.

Update: As of November 2015, there are 1.3 billion registered Twitter users; 500 million tweets sent daily, and 100 million daily active users (stats by DMR).

The last two years have seen a 2.5x increase in customer service conversations on Twitter. Using a Digital Media Marketing Virtual Assistant can potentially help you and your business maintain active Twitter interactions.

People from all walks of life turn to Twitter to inform the public and update of their daily activities, products and services, and business branding. Just like any social networking sites, Twitter has a huge market share and businesses are competing to get the attention of people.

Sharing information that is relevant to your business is imperative in winning the tweet-retweet campaign and creating headlines, thus making you on the lead – ahead of the competition.

Related: 10 Effective Ways to Promote Your Business Using Facebook

How and when to tweet and retweet:

1. Send out retweets more often than you promote your own tweets. – According to studies, people who send out more tweets are likely to receive more tweets.

2. Tweet at the right time. – You should be aware of the time you want to tweet. Tweet on same time, as you are located so your followers, clients and prospected customers can follow and read your updates. Tweriod, a free Twitter analysis tool analyzes where your recent 1,000 followers are from and recommends the most strategic time to send out tweets.

3. Getting retweets. – If you need to ask for retweets then don’t be shy to solicit for it. Using call-for-action words is an effective way to reach your market like “please retweet”, “please RT” and “RT”.

4. Tweet links. – Businesses and clients turn to twitter to send out updates and looking for something new from the company they follow. It is best to embed a link of what you want to tweet and retweet.

The average Twitter user follows five businesses and 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.

But sometimes, you can hardly have the time to login and respond to customer queries. Look for a virtual assistant for hire and let your VA handle all of these tasks. You can think of discounts and promotions and the virtual assistant can tweet them or share them to other social media sites.

5. Avoid sluggish and empty tweets about daily activities.

[Tweet “These are the 20 least retweetable words ~Dan Zarella”]

• Game
• Going
• Haha
• Lol
• But
• Watching
• Work
• Home
• Night
• Bed
• Well
• Sleep
• Gonna
• Hey
• Tomorrow
• Tired
• Some
• Back
• Bored
• Listening

6. Use retweetable words.

• You
• Twitter
• Please
• Retweet
• Post
• Blog
• Social
• Free
• Media
• Help
• Please retweet
• Great
• Social media
• Follow
• How to
• Top
• Blog post
• Check out
• New blogpost

7. Leave room for retweets. – Ideally, you should limit your tweets to between 80 – 110 characters. People are lazy and don’t want to read long and nonsense tweets.
8. Use #Hashtags. – It’s a fact that any social media site that uses #hashtags and tweets with #hashtags are more likely to be retweeted.
9. Tweet quotes. – Great quotes are good for retweets, especially if they strike an impact and influences your followers.
10. Speak your audience ‘s language.

Think of the terms your audience is using before you tweet.
Click To Tweet

11. Talk about new things. – Keep your tweet interesting by tweeting new things and
    updates about yourself, brand, products and services.

Speaking of new things, here are additional ways you can promote your business on Twitter. Some of these you can do by yourself or you can consider virtual assistant outsourcing, which has gone tremendously popular among small to medium business owners.

• Tweet your New Product Launch: Got a new stuff to introduce soon? Generate follower interest by tweeting teaser details and images weeks before the launch.
• Twixclusive: Limited-time Discounts and Special Offers: Many Twitter users look for the hashtag #Twixclusive to look for recent deals. A Twixclusive also leads to more sales, retweets and followers!
• Take Advantage of Seasonal Events: Special days like Thanksgiving, Christmas, Mother’s Day, Back to School simply get people talking and sharing. Insert your business into discussions by showing how people use your products during these times.
• Local Events and Sports: Generate more interest for your business by giving away discounts or customized items during popular sporting and cultural events like Super Bowl, Oscars, or even state-level events.

Not all businesses have the budget to sustain paid promotional campaigns. Thankfully, there is Twitter among other social media networks where you can market your business for free. Follow us on Twitter for VA updates and marketing tips! @virtualtalentph