What do you call something that is action-packed, full of information, and delivers your message perfectly without making visitors scroll down the entire page? An explainer video!
That’s right. A simple demo video is one of the best ways to market your products or services. Learn how explainer videos help businesses and see top examples of companies on how they present their value proposition in a digestible and engaging way.
Video greatly improves ROI & conversion rates, and is expected to account for 80% of online traffic by 2019. Click To TweetRelated reading: Benefits of Video Marketing for Business
What is an Explainer Video?
Explainer videos (also called live demonstrations or animations) are short videos that quickly explain your product or service. Three major explainer video benefits are: to generate awareness, engage visitors, and increase conversions.
An explainer video can be right at the top of your homepage but can also be used across other online channels such as your blog, webinar, social media, or paid campaigns.
Explainer Video Facts: 11 Types of Animations You Can Make
Explainer videos serve many purposes and can be produced in-house so you can try to make one yourself. You can also search online for apps or hire a Technical Marketing VA service.
These are common types of explainer videos:
- Live action
- Animated screencast
- 2D animation
- High and 2D animation
- 3D animation
- Video Infographic
- iPhone/iPad apps
- Whiteboard
- Music only
- Moving Typography
- Stop Motion
Why Your Company Needs Explainer Videos
1. They showcase your product or service in seconds!
Only 28% of website content is read on average. Click To TweetThese marketing videos explain your product or service fast, and in an entertaining way—delivering a perfect pitch every time. See how this cute animated video shows a service in just 30 seconds:
2. Boost conversion rates
According to a survey conducted by Video Rascal,
85% of people are more likely to buy a product once they see an explainer video. Click To TweetExplainer videos help small business owners keep track of what product or service prospects are interested by checking the number of views on each video.
3. Emphasizes the pain points that your business can solve
One of the reasons why you need an explainer video is that people are buying based on how you’ll solve their problems. Focusing on pain points is a compelling way to invite your target audience because they NEED your product or service, on both a practical and emotional level.
This Tripcase video is a particularly strong example because it makes the pain point really hurt—the hassle and chaos of travel experienced by other tourists, while the Tripcase user remains cool.
Customers are 50% more confident with their purchase after watching a video, and cart sizes can increase up 174%. Click To Tweet4. Generate more interest
More and more companies are utilizing images and animation videos to spread the word about their businesses. Check out this really interesting product video by Dollar Shave Club:
5. They help to build your brand
Explainer videos give you an opportunity to connect with your audience on a personal level and allow them to know everything they need to know about your brand. See Pinterest’s video:
All of this will help grow trust within your existing and potential customers.
Businesses using video grow company revenue 49% faster than those without video. Click To Tweet6. Increase web traffic
More website traffic means a potential to increase conversions & sales with professional explainer videos. Old Spice generated over 54M views and according to Ad Week, Old Spice’s sales have increased by 107% using viral video.
Companies using video enjoy 41% more web traffic from search than non-users. Click To Tweet7. They make your visitors take action!
Speaking of web traffic, when visitors land on your page, what do you want them to do? You want them to take THAT action.
Whether it’s buying your featured product, downloading a free trial, or subscribing to your newsletter, it all boils down to getting them to click your call-to-action (CTA) button.
See how Amazon encouraged people to use the AmazonGo app in their shopping.
70% of marketers say video produces more conversions than any other type of content. Click To Tweet
8. Easily shareable
Social video generates 1,200% more shares than text and images combined.
Free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to make them more findable.
Explainer videos are also easily shareable, unlike text web pages. People are more likely to share and watch videos online than read paragraphs on a website.
Sham Wow video was so popular that there are 64K of views on it and tons of remakes and parodies:
59% of C-suite executives prefer watching video to reading text on a page. Click To TweetWith all these benefits right before your eyes, it’s definitely time to consider that your business needs a marketing explainer video.
We provide virtual marketing assistance to help create and design animated videos and for your business needs.
Talk to us today and let us know what you want to accomplish. CALL 1-866-596-9041 to learn more.
Reference:
blog.hubspot.com
www.videobrewery.com
smallbiztrends.com
go.yumyumvideos.com
www.crazyegg.com
skeletonproductions.com
