Posts Tagged ‘hire virtual assistant’
Last Updated: December 4, 2017
VA 101
Virtual Assistant Versus In-House Employee: How to Save $46,000 a Year
If you need help with hiring experienced virtual assistants, contact us at our main number 1-866-596-9041 (510-400-8006 local). We have client representatives on standby from 8am to 9pm EST to assist you with any questions.
References:
Last Updated: December 18, 2017
Resources
2016 Online Marketing: 6 Trends Every Business Should Watch For
Last Updated: December 18, 2017
Online Marketing
SEO Marketing That Can Make or Break Your Business Online
The way you drive traffic to your website can make or break your online business. While others opt for paid advertising, a Google top organic search result is still considered the most valuable traffic to a landing page.
- SEO Helps in Crafting Your Ideal Business Description – right description and meta tags attract attention and entices consumers to stay longer on your website.
- SEO Builds Your Credibility – the primary purpose of your online presence is to provide something of value to people. SEO marketing is one of the most powerful tools for getting attention and establishing rapport.
- SEO Works Well with Other Marketing Strategies – pairing up SEO with your social networking sites can give way to extended customer reach.
- SEO Puts You Alongside Top Competition – higher placement in search results gives your product/service the chance to make a positive impression on comparison with other brands.
Best Online SEO Marketing
The art of SEO marketing lies in understanding how people search for your products and evaluating what type of results Google wants to display to its users.
You can generate highly targeted leads by optimizing your website and developing your content to be as relevant as possible for a prospect looking for your company, product or service.
Brian Dean, a top SEO specialist and a team at Backlinko analyzed 1 million Google results to see which factors are important for SEO. Below is a guide to effective white hat SEO.
Backlinks still bring far-reaching results
Backlinks are still the number one most essential ranking factor that Google uses. The study found that you need backlinks from a lot of different domains. If you get 100 backlinks from 100 different domains, you’re in good position.
Link Building Tools you can utilize:
- LinkMiner Plugin (Free)
- Moz SEO Toolbar & Majestic Backlink Analyzer Extensions (*Freemium)
- Buzzstream (Paid)
*Freemium – combination of the words ‘free’ and ‘premium’. It’s a business model in which a core product is given away for free to a large group of users and premium products is sold to a smaller fraction of this user base.
High bounce rate equals to lower rankings
The study found that sites with more bounces tended to rank lower in Google than sites with a low bounce rate.
If visitors bounce off your site more often, it sends a message to Google that people don’t like reading your content. So this makes Google downrank sites with lots of bounces.
Dean states in the report that in general, great content aids in lowering bounce rates. So, chances are, people are going to stick around longer if they find informative and interesting articles.
Long-form content ranks better in Google
According to Dean’s data, the average first page results in Google contain 1,890 words per article. Another study by BuzzSumo found that longer content resulted in more shares on social media.
Content effectiveness tools
The tools below will help you find new ideas and optimize your current content.
- Outdated Content Finder (Free)
- Yoast WordPress Plugin (Freemium)
- BuzzSumo (Paid)
In-depth, focused content outperforms content about a variety of topics: They also discovered that an article rated as “topically relevant” ranked above an article with a low content score.
Google prefers fast-loading websites
Site speed makes a difference. Google made it clear that they use site speed as part of their algorithm.
Technical SEO tools you can utilize:
These tools can help you dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it.
- WooRank Plugin (Free)
- Screaming Frog (Freemium)
- DeepCrawl (Paid)
To sum it all up, SEO success is a long process and doesn’t just happen overnight. You should always ask, “Does my website provide a good user experience?”
If you expect to rank in Google, you’d better offer visitor satisfaction, relevance, quality content, and overall excellent user experience not based on manipulation or old school tactics.
P.S. If you need an SEO advice to help structure your online presence to reach its potential, contact us at our main number 1-866-596-9041 (510-400-8006 local). We have client representatives on standby from 8am to 9pm EST to assist you with any questions.
Resources:
www.smartinsights.com
www.hobo-web.co.uk
www.entrepreneur.com
www.business2community.com
Last Updated: December 18, 2017
Outsourcing
5 Ways A Virtual Assistant Helps Grow Your Business That Actually Work
Last Updated: September 9, 2016
Outsourcing
STOP MULTITASKING! What Startups Do (And Maybe You Should Too)
Last Updated: October 3, 2019
Outsourcing
How Small Businesses Can Survive the Impact of Minimum Wage Hikes
Last Updated: December 19, 2017
Outsourcing
9 Pointers on How to Efficiently Work with Virtual Assistants
Last Updated: December 19, 2017
Outsourcing
Top 8 Ways a Virtual Assistant Can Help You Implement Your Speaking Engagement Strategy
Last Updated: December 20, 2017
Outsourcing
How to Grow Your Business and Promote Your Brand through Public Speaking
How to get started – and what to talk about
- Focus on your expertise and what you are passionate to speak about
Take a closer look on your expertise and passion and focus on what you’re actually knowledgeable to talk about. It would be beneficial for you and your audience if you speak about a very specific area of expertise than to present a general topic on which you have less to offer.
- Join events that you would be interested to speak at
Get to know the organizers of the events that you usually attend and the kinds of people who speak. As people get more familiar with you, chances are, you’ll be invited to speak, or more likely be accepted if you ask to speak. If you are just starting locally, look for opportunities to speak to colleges and universities – they are always looking for experts to come share their experiences and knowledge.
- Create thought leadership content in your blog
Start out by writing as much as you could about your company niche and share it on your blog, industry publications, etc. If you consistently write about specific subjects and establish yourself as a unique voice, you will be eventually regarded as expert in that field. When this happens, speaking, networking, and publishing opportunities will naturally arise.
- Do things that show what you’re good at
What do you know better than anyone else? Host a workshop in person or virtual like a webinar where you can do some demo or share about a topic. People will take notice in what you do, and you can then set up a squeeze page on your site or blog where they can register for your next speaking engagement.
Always remember that if people are paying for your presentation, they are not there to listen to your sales pitch. You should mention what you do at the beginning and end of the presentation and how to reach you. But keep in mind that your audience is there to learn, so you need to deliver.
How to find speaking engagements (where to look online and offline)
- Start local to go global
You can approach your city’s organizations or clubs that meet regularly – everything from Lions Club, Rotary, to Chambers of Commerce. Connect with the programming chair and offer to speak on your specialty or ask your friends and colleagues who participate to connect you with these groups.
- Business networking groups
Popular groups such as Business Networking International (BNI) and Local Business Network (LBN) are groups of people from diverse businesses who share opportunities to each other. Join in and let the members know that you’re interested in speaking opportunities.
- Local business publications
Local business news will often list industry events. Check out the periodical’s Events page listed either in print or online, then contact the organizations listing presentations and pitch them for speaking.
- Other professionals who speak
Look at the websites and LinkedIn profiles of your fellow professionals and competitors who target the same audience you do and see where they’ve spoken. You can then contact those same groups and pitch yourself, too. Or, you can collaborate with a like-minded speakers to share opportunities and refer each other.
- Just Google it!
Search for events in your industry.
“Call for Speakers” AND “[Your topic]” “Call for Presenters” AND “[Your topic]” “Call for Speakers” AND “[Industry]”
You can hire a virtual assistant (VA) for a few hours a day to search for speaking engagements, take note of all the important details, and prepare a dashboard for you to review and choose from. You can sit back on a weekend while viewing your dashboard and preparing your speech.
- Social media – Twitter, Facebook, LinkedIn
You can search for events by topic and geographic location using Facebook Events. During your presentation you can take questions via Twitter and even share your slides using Slideshare.net or other material to help multiply your leads.
Online sites such as Meetup.com and Eventbrite.com also lists marketing events. Again, a VA can do all of this for you so you can focus on your most important task – delivering your message.
- Online tools and directories
- BuzzSumo.com, Topsy.com, SocialMention.com, Twitter’s search feature
- InsideInfoMarketing.com – offers up-to-date listing of events hosted by thought leaders in Information Marketing. If you sell online programs and information products, this is your site!
- Online conference directories
– AllConferences.com, Lanyrd, Plancast, Conferensum and Conferize are online directories, exclusive for conferences.
– EventsinAmerica.com – find events, trade shows, meetings, conferences and conventions in America’s Top Trade Show & Conference Directory
– Lanyrd.com – suggests events for you based on those attended by people you follow on social media and keywords in your profiles.
Choose one or two of these tips to get more speaking engagement opportunities. Always make contact, present your credentials and your proposed topic. There’s a whole lot of people who NEED and WANT to hear what you’ve got to say!
6 ways speaking engagements benefit you, your brand, and your business
How it benefits YOU
- Present yourself as a go-to expert
Nobody will know about your pool of knowledge unless you demonstrate it. Position yourself as an authority within your industry by speaking publicly on matters within your niche.
- Grow your network and build connections
Engage with the audience at the event in a meaningful way by encouraging participation from the crowd. If you have an opportunity for a Q&A session, take note of the questions and valuable insights that the attendees might offer.
How it benefits your BRAND
- Boost your brand visibility
Speaking engagements help increase your or your company’s brand visibility. By giving a talk at industry conferences and other events, you will have the opportunity to market your knowledge and skills, and attract more traffic to your website, increasing your online presence.
- Define your reputation as a thought-leader
As you reach a wider and bigger audience, your speaking gigs will help establish your brand as a go-to source in your field. Talking about what you learned from past mistakes and sharing your expertise on how to avoid them in the future is a positive way to present your company as a thought-leader and a reliable source of information for other like-minded professionals.
How it helps grow your BUSINESS
- Connect with existing clients AND prospective ones
Speaking engagements are a good way to increase your network of clients, both existing and prospective. You will have the opportunity to reach out to new prospects by answering their questions; and reconnect with your existing clients by interacting with them during the events.
- Make content accessible online and offline
You can use online tools such as GoToWebinar to document speaking events and post the video online using Vimeo or YouTube. Not only that, you can use SlideShare.com to share your presentation slides. All of these contribute to your portfolio of valuable marketing materials. Later on, you can repurpose them to promote your company online and as giveaway materials.
Public speaking, whether in person or virtually, is a great way to establish your credibility, generate a consistent stream of leads, and educate your audience as a thought-leader in your field of expertise. If you don’t provide increased awareness to your target market, your competition surely will.
PS. If you need any help on searching for quality speaking engagements within your target audience, please contact Virtual Assistant Talent today.
References:
famousinyourfield.com
99u.com
www.huffingtonpost.com
www.axiapr.com
