LinkedIn Marketing Strategy | Virtual Assistant Talent

Posts Tagged ‘LinkedIn Marketing Strategy’

Last Updated: November 28, 2017

Online Marketing

5 Pro Tips in Establishing Thought Leadership Using LinkedIn

Getting ideas from those ‘been there, done that’ people is a great place to start when it comes to Digital Marketing. This year you want to increase brand awareness, improve lead generation, and e...

1. Create customized messaging as part of a seamless OmniChannel experience

LinkedIn messaging should not simply be copied and pasted from another platform, though. Content should be specifically tailored to the channel.

“If the experiences in each channel are not uniquely helpful, you risk annoying customers.” ~Mark Schaefer Click To Tweet

For best results on LinkedIn, feature distinctive, signature elements that match the aspiration and professional context of the platform.

2. Embrace an audience-first perspective with customer experience maps

To understand what content will engage your audience on LinkedIn, you should have a big-picture view of the buyer journey. When you understand buyer concerns throughout the funnel, you can create relevant messaging for your Company Page, Showcase Pages, Sponsored Updates, and other forms of social media strategy that are personalized for the specific audience you are looking to engage.

Imagine your buyer at each stage of the customer journey: What are they thinking and feeling? Taking this customer-centric approach can help mold strategic branded content you can use throughout the buying cycle on LinkedIn.
Engage your audience on LinkedIn

3. Implement a balanced social sharing plan to promote your content

Creating blog posts, whitepapers, and other content requires significant resources, and it’s important to get a return on your investment. Generally, you’re not going to achieve maximum reach or visibility with a single mention on LinkedIn. On the other hand, promoting the same content too often can annoy rather than engage.

LinkedIn marketing is a continuous process that involves creating an action plan and schedule. Look for Virtual Assistant Solutions to help you when carrying out your overall marketing strategy.

With a balanced plan to distribute content on LinkedIn, you might use Company Page updates, Sponsored Updates, Sponsored InMails, and leverage your employee profiles to ensure your strategic content finds the right people.

4. Inject storytelling into your content marketing

B2B marketers understand that engaging audiences isn’t about broadcasting product specs or features. Instead, it’s important to convey a compelling brand narrative that highlights the value your brand provides to the marketplace.

Hiring experienced virtual assistants can be one of your assets in promoting your brand online and engaging with your customers or clients. Jeff Bullas provides examples of how GE is serving as a model for making a “boring” business interesting.

Compelling real-life stories add life to any offer, no matter how “boring”. Click To Tweet

5. Establish thought leadership in your industry

As a marketer, you understand how important credibility is to your brand. Establishing yourself as a thought leader can inspire confidence in your company and the solutions you offer. It also helps when you connect to several Linkedin influencers as they can be a mother lode of potential business partners, clients or customers.

LinkedIn consistently ranks as the most-trusted social media platform for B2B professionals researching products and services, making it an ideal venue to establish your industry influence.

So what is really a thought leader? “It is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”

To read the more detailed list, please visit this site.

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Last Updated: November 28, 2017

Online Marketing

How to Use LinkedIn to Market and Generate Leads For Your Business

There is absolutely no doubt that LinkedIn is the world’s largest professional network. From Fortune 500 companies and small businesses, down to 467 million professionals and entrepreneurs – you w...

In LinkedIn, you should focus on GETTING VISIBILITY And ENGAGING ACTIVELY. Click To Tweet

So first thing to do to get visible is…

1. OPTIMIZE YOUR PROFILE

Decide on a two-word key phrase that describes you and your business i.e. virtual assistant. There are a lot of LinkedIn areas that have impact on search such as the following so make sure you put your key phrases and keywords in the titles and descriptions.

Experience
Job description
Publications
Skills and Endorsements
Honors and Awards
Recommendations

2. EMPHASIZE YOUR EXPERIENCE SECTION

Another thing you can do for optimization is break down your resume in small chunks (several positions) and as many titles as possible. Say, CEO specializing in Hiring and Recruitment of Virtual Assistants and CEO specializing in Real Estate Virtual Assistant Services. It has the same position but different functions. (keywords: hiring, recruitment, real estate).

Tip: To know how well your ranking for particular keyword is, run that search in a LinkedIn account that is not connected to anybody. The goal is to be found on the first 10 pages.

After you’ve done some tweaks in your LinkedIn profile, you can then…

3. ADD MORE CONNECTIONS

Before you do this, you want to be able to SEARCH and FILTER the prospects that you want to connect to. Refer to ‘Advanced Search’ in LinkedIn Help Center to see the list of Boolean search types to refine results. i.e use of “”, OR, NOT, AND.

Remember, not all LinkedIn marketing strategies offered will teach you to do this in a way that you get to filter the search results down to the core. Read on to find out the next steps.

If you found a prospect, open the search result in a new tab and save it as a contact or tag it so you can easily locate it in the future. Use the Save Search link next to the gear icon to save your search method and receive notice about brand new prospects.

Note: When thinking about the prospects, the money level is your 2nd Degree connections. This is the “Referral” level in your network. Also, don’t forget to connect to those who searched you. Go to Who’s Viewed My Profile to see the stats.

4. INTERACT WITH YOUR AUDIENCE

At this point, you want to keep your profile alive and engaging. To do this, spend at least 5 minutes a day to…

Create effective LinkedIn status updates by sharing content or asking a question. Click To Tweet

Like and comment your connections’ status updates as well. Everyone in their network will get email notification, thus, driving more traffic to your LinkedIn profile and increasing your credibility.

5. MONITOR PROFILE ANALYTICS

Finally, don’t ignore your Visibility stats such as “Where your viewers came from” and “Search keywords that led to you”.

Create a spreadsheet to track the status updates to see what catches and what doesn’t. In the next few weeks you will be able to determine what works best for your LinkedIn marketing strategy.