Posts Tagged ‘Online Marketing Strategies’
Last Updated: March 6, 2019
Last Updated: November 28, 2017
Online Marketing
5 Pro Tips in Establishing Thought Leadership Using LinkedIn
1. Create customized messaging as part of a seamless OmniChannel experience
LinkedIn messaging should not simply be copied and pasted from another platform, though. Content should be specifically tailored to the channel.
“If the experiences in each channel are not uniquely helpful, you risk annoying customers.” ~Mark Schaefer Click To Tweet
For best results on LinkedIn, feature distinctive, signature elements that match the aspiration and professional context of the platform.
2. Embrace an audience-first perspective with customer experience maps
To understand what content will engage your audience on LinkedIn, you should have a big-picture view of the buyer journey. When you understand buyer concerns throughout the funnel, you can create relevant messaging for your Company Page, Showcase Pages, Sponsored Updates, and other forms of social media strategy that are personalized for the specific audience you are looking to engage.
Imagine your buyer at each stage of the customer journey: What are they thinking and feeling? Taking this customer-centric approach can help mold strategic branded content you can use throughout the buying cycle on LinkedIn.
3. Implement a balanced social sharing plan to promote your content
Creating blog posts, whitepapers, and other content requires significant resources, and it’s important to get a return on your investment. Generally, you’re not going to achieve maximum reach or visibility with a single mention on LinkedIn. On the other hand, promoting the same content too often can annoy rather than engage.
LinkedIn marketing is a continuous process that involves creating an action plan and schedule. Look for Virtual Assistant Solutions to help you when carrying out your overall marketing strategy.
With a balanced plan to distribute content on LinkedIn, you might use Company Page updates, Sponsored Updates, Sponsored InMails, and leverage your employee profiles to ensure your strategic content finds the right people.
4. Inject storytelling into your content marketing
B2B marketers understand that engaging audiences isn’t about broadcasting product specs or features. Instead, it’s important to convey a compelling brand narrative that highlights the value your brand provides to the marketplace.
Hiring experienced virtual assistants can be one of your assets in promoting your brand online and engaging with your customers or clients. Jeff Bullas provides examples of how GE is serving as a model for making a “boring” business interesting.
Compelling real-life stories add life to any offer, no matter how “boring”. Click To Tweet
5. Establish thought leadership in your industry
As a marketer, you understand how important credibility is to your brand. Establishing yourself as a thought leader can inspire confidence in your company and the solutions you offer. It also helps when you connect to several Linkedin influencers as they can be a mother lode of potential business partners, clients or customers.
LinkedIn consistently ranks as the most-trusted social media platform for B2B professionals researching products and services, making it an ideal venue to establish your industry influence.
So what is really a thought leader? “It is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
To read the more detailed list, please visit this site.
Last Updated: December 4, 2017
Real Estate Tips
How Effective is Craiglist Ad Posting for Business
Last Updated: February 2, 2017
Online Marketing
10 Ways on How To Use Instagram For Your Business
Things never seen before make for particularly shareable content, so be sure to publish the post to Facebook and Twitter as well, since Instagram does not yet have a sharing or reposting function.
6: Show Your Office
People who follow their favorite brands on social media have probably asked at one time or another, “I wonder what it’d be like to work there?” Well, show them!
Post photos that provide a glimpse of a-day-in-the-life at your office—work areas, the corporate gym or play-field, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at play—the opportunities here are countless.
7: Take Us With You
Going to a trade-show or sponsoring an event? Use that as an opportunity to take your Instagram followers with you wherever you’re going.
Followers in those locations will be tickled to know you’re in their neighborhood. Folks can also get a better feel for your brand by learning about the events or causes you attend, support or sponsor.
8: Introduce Your Employees
Humanize your brand by using Instagram to…
Introduce your fans to the people who make your company what it is. Click To Tweet
Spotlighted employees will enjoy the recognition (and a few seconds of fame) and Instagram followers will get a chance to see the people behind the brand. You might even want to make this profile an ongoing campaign that takes fans around the office to meet staff serving a variety of roles within your company.
Be sure to punch up the post and share a little about each employee in the caption.
9: Share Celebrity Sightings
Let’s face it. We live in a society that is crazy about celebrities—we know who they’re dating, what they’re eating and where they go to vacation.
Cash in on celebrity cachet and share pictures of them interacting with your brand, whether they’re signing autographs at your sponsored event, speaking, visiting your office or even using your products or services. These posts will be sure to get followers talking.
10: Share the Cuteness
There is no denying the appeal of animals in social media. Lolcats, CuteOverload and the countless other awww-inducing blogs out there are proof that there is capital in cuteness.
Whether they’re pets visiting the office, starring in your ads or animals sporting your schwag, never miss an opportunity to get a snapshot to share on Instagram. Our furry friends can be counted on to get likes and comments from followers.
Source: Vanessa Au is a Sr. Analyst at Spring Creek Group (IPG subsidiary), a social media agency in Seattle, Washington.
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Last Updated: December 18, 2017
Resources
2016 Online Marketing: 6 Trends Every Business Should Watch For
Last Updated: December 18, 2017
Online Marketing
SEO Marketing That Can Make or Break Your Business Online
Internet marketing using SEO is very important. Ranking high on Google is practically ‘free advertising’ on the most popular search engine in the world.
The way you drive traffic to your website can make or break your online business. While others opt for paid advertising, a Google top organic search result is still considered the most valuable traffic to a landing page.
- SEO Helps in Crafting Your Ideal Business Description – right description and meta tags attract attention and entices consumers to stay longer on your website.
- SEO Builds Your Credibility – the primary purpose of your online presence is to provide something of value to people. SEO marketing is one of the most powerful tools for getting attention and establishing rapport.
- SEO Works Well with Other Marketing Strategies – pairing up SEO with your social networking sites can give way to extended customer reach.
- SEO Puts You Alongside Top Competition – higher placement in search results gives your product/service the chance to make a positive impression on comparison with other brands.
Best Online SEO Marketing
The art of SEO marketing lies in understanding how people search for your products and evaluating what type of results Google wants to display to its users.
You can generate highly targeted leads by optimizing your website and developing your content to be as relevant as possible for a prospect looking for your company, product or service.
Brian Dean, a top SEO specialist and a team at Backlinko analyzed 1 million Google results to see which factors are important for SEO. Below is a guide to effective white hat SEO.
Backlinks still bring far-reaching results
Backlinks are still the number one most essential ranking factor that Google uses. The study found that you need backlinks from a lot of different domains. If you get 100 backlinks from 100 different domains, you’re in good position.
Link Building Tools you can utilize:
- LinkMiner Plugin (Free)
- Moz SEO Toolbar & Majestic Backlink Analyzer Extensions (*Freemium)
- Buzzstream (Paid)
*Freemium – combination of the words ‘free’ and ‘premium’. It’s a business model in which a core product is given away for free to a large group of users and premium products is sold to a smaller fraction of this user base.
High bounce rate equals to lower rankings
The study found that sites with more bounces tended to rank lower in Google than sites with a low bounce rate.
If visitors bounce off your site more often, it sends a message to Google that people don’t like reading your content. So this makes Google downrank sites with lots of bounces.
Dean states in the report that in general, great content aids in lowering bounce rates. So, chances are, people are going to stick around longer if they find informative and interesting articles.
Long-form content ranks better in Google
According to Dean’s data, the average first page results in Google contain 1,890 words per article. Another study by BuzzSumo found that longer content resulted in more shares on social media.
Content effectiveness tools
The tools below will help you find new ideas and optimize your current content.
- Outdated Content Finder (Free)
- Yoast WordPress Plugin (Freemium)
- BuzzSumo (Paid)
In-depth, focused content outperforms content about a variety of topics: They also discovered that an article rated as “topically relevant” ranked above an article with a low content score.
Google prefers fast-loading websites
Site speed makes a difference. Google made it clear that they use site speed as part of their algorithm.
Technical SEO tools you can utilize:
These tools can help you dig around on the ‘back-end’ of your site, getting to know how it functions and any issues with it.
- WooRank Plugin (Free)
- Screaming Frog (Freemium)
- DeepCrawl (Paid)
To sum it all up, SEO success is a long process and doesn’t just happen overnight. You should always ask, “Does my website provide a good user experience?”
If you expect to rank in Google, you’d better offer visitor satisfaction, relevance, quality content, and overall excellent user experience not based on manipulation or old school tactics.
P.S. If you need an SEO advice to help structure your online presence to reach its potential, contact us at our main number 1-866-596-9041 (510-400-8006 local). We have client representatives on standby from 8am to 9pm EST to assist you with any questions.
Resources:
www.smartinsights.com
www.hobo-web.co.uk
www.entrepreneur.com
www.business2community.com
