Posts Tagged ‘social media marketing’
Last Updated: March 6, 2019
Featured
15 Social Media Marketing Tips: How to Make A Strong Impression
Sales Enablement: Helping Customers Discover Your Product
1. Using social media to sell your products
Although social media is all about awareness and engagement, businesses can also promote their products and help customers in the phase of product discovery.
55% of respondents who discovered a product through social media proceeded to purchase later on. ~ Mary Meeker, Internet Trends 2018 Click To Tweet
In this report, Facebook tops the social media channels where people find out about new products. Use this opportunity to make it easier and faster for your audience to move down your sales funnel.
Easy-to-Digest Content, Ads, and Stories
2. Omnichannel marketing
Omni, which means ‘all or every’ is about managing customer experience in all channels whether offline or online. The idea is that the customer’s journey may start in one channel and move to another seamlessly towards the end point—your product or service.
With the help of a Social Media Virtual Assistant, you can reach and interact with your audience anytime through the use of email marketing, online advertising, social networking, and other platforms because nobody today shops exclusively through a single medium.
3. 24-hour stories impacts how people consume content
Stories are visual content in a vertical format that lasts for a day and first became popular on Snapchat and later on copied by Instagram and Facebook.
These stories are easy to create, fun, engaging, authentic, and don’t last long so there’s that sense of urgency to consume them before they’re gone.
This means more and more brands will use this in-the-moment style content vs. overly produced, pre-packed content.
Currently, 400 million people are consuming Stories on Instagram on a daily basis, while Facebook is trying to integrate Stories to our daily routines. Click To Tweet4. Growing social media ad spend across marketers
One of every four Facebook Pages now use paid advertising as part of their social media marketing strategy.
But always consider not relying too much on one platform, either for organic or paid growth. One recommended way to do this is to just boost your top performing organic content.
Marketers increased social ad budgets up to 32% in 2018. Facebook accounts for 23% of total U.S. digital ad spending. Click To Tweet5. Invest some time in creating great content
In our blog Why you need to hire a social media manager for your business, we discussed how a social media VA can help you increase conversions by sharing your content on social media.
6. Join more communities through LinkedIn Groups
LinkedIn is already making a huge push toward becoming a connection nurturing network among executives and younger demographics entering the workforce. It’s also constantly updating its groups in an aim to drive more community.
LinkedIn reports that likes, comments, and shares on the network increased more than 50%. Click To TweetEngagement and Influencer Marketing
7. Love and care about your social community
Connecting with your audience, responding quickly to customer inquiries/requests, and addressing issues are just few of the reasons for using social media marketing.
Businesses that monitor and participate in conversations with their followers and potential customers can expect more loyalty form their fans and develop deeper and longer relationships.
8. Working with influencers and micro-influencers
Working with the best influencers can be expensive so this is where micro-influencers (ordinary digital citizens) come in. Try tools like Mavrck, Neoreach, and Traackr to find key micro-influencers so you can test the waters of influencer marketing on a budget.
Example: a food brand may see better results by using a rising food blogger (micro-influencer) with 30k followers than a celebrity chef who may ask for 20x of the budget.
Facebook Groups are a hot spot for engagement and a place to focus social media efforts in 2019. Click To TweetSocial Media TV, Videos, Podcasts, and Live Streaming
9. Highlighting video content marketing
More on social media tips for business – The launch of IGTV by Instagram was one of the biggest social media trends of 2018. And according to Statista, more than 50% of digital videos are now viewed on mobile in vertical video format.
Among the top picks of marketers are: Live video or live streaming, interactive video, short videos, and vertical videos.
10. Share authentic stories and important moments
“Stories create a more transparent and meaningful relationship. That means less of static updates and more behind-the-scenes, raw, and intimate stories.” – Anna Crowe, Assistant Editor of Search Engine Journal
Business owners will need to tell more stories and moments that matter to the people, and not their brand. You can take your best-performing posts and evergreen web content and create one-minute videos or convert them to blog posts.
One-minute videos get 400 – 500% more reach on LinkedIn compared to Facebook. Click To TweetMessaging Apps, Automation, Chatbots
11. AI and automated messaging for customers
The use of Artificial Intelligence (AI) and automated messengers for customer service support means that the expectations about the response time are increasing. Huffington Post reported that 60% of the Millennial population are the quickest adaptors of chatbot-based customer experiences.
12. Understanding how people use messaging apps
People widely use private messaging, whether it’s simply about reaching their families or staying in touch with their favorite brands. WhatsApp, Facebook Messenger, Viber, and WeChat hold a large percentage of the messaging market.
13. Personalized, Private messaging, and chatbots
Facebook Messenger and chatbots are one of the most effective ways to reach and build audience engagement—it’s email blasting done via messenger.
“Businesses that market via Messenger earn 60 to 80 percent open rates within the first 60 minutes.” ~ Kristi Kellogg, Founder & CEO of Dazzling Digital
Many experts predict that by 2020, more than 80% of all customer service interactions will be powered by AI bots. Click To TweetThe Importance of Trust and Transparency in Social Media Marketing
14. Making customers comfortable in sharing their data
Because of recent data breaches on some platforms, building trust with your audience is now more important than ever. Be transparent and prompt enough to update your customers on a recent change or admitting your mistakes and working on to resolve issues.
15. Earn and keep the trust of your followers
Finally, always aim to capture the trust and confidence of your customers every single day. With all the fake news and privacy disasters this past year, it’s imperative that you ensure people that their personal online privacy is in good hands.
Interested to start working on how to improve social media for your business? Reach out to us and we can discuss your social media marketing strategy and overall business objectives.
Our experienced social media virtual assistants (VA) can help you with sharing posts, lead generation, increasing your followers, customer support, and promoting your brand so you can continue to thrive online and make an impact this 2019.
Virtual Assistant Talent is a top-notch virtual assistant staffing agency helping professionals from different industries such as the real estate, insurance, small business, coaching/consulting, and executive leadership.
CALL US at 1-866-596-9041 and discover how our highly qualified and trained virtual assistants can help in your everyday tasks and objectives.
Reference:
www.searchenginejournal.com/
blog.bufferapp.com/
medium.com/
www.martechadvisor.com/
Last Updated: November 28, 2017
Online Marketing
How to Use LinkedIn to Market and Generate Leads For Your Business
In LinkedIn, you should focus on GETTING VISIBILITY And ENGAGING ACTIVELY. Click To Tweet
So first thing to do to get visible is…
1. OPTIMIZE YOUR PROFILE
Decide on a two-word key phrase that describes you and your business i.e. virtual assistant. There are a lot of LinkedIn areas that have impact on search such as the following so make sure you put your key phrases and keywords in the titles and descriptions.
- Experience
- Job description
- Publications
- Skills and Endorsements
- Honors and Awards
- Recommendations
2. EMPHASIZE YOUR EXPERIENCE SECTION
Another thing you can do for optimization is break down your resume in small chunks (several positions) and as many titles as possible. Say, CEO specializing in Hiring and Recruitment of Virtual Assistants and CEO specializing in Real Estate Virtual Assistant Services. It has the same position but different functions. (keywords: hiring, recruitment, real estate).
Tip: To know how well your ranking for particular keyword is, run that search in a LinkedIn account that is not connected to anybody. The goal is to be found on the first 10 pages.
After you’ve done some tweaks in your LinkedIn profile, you can then…
3. ADD MORE CONNECTIONS
Before you do this, you want to be able to SEARCH and FILTER the prospects that you want to connect to. Refer to ‘Advanced Search’ in LinkedIn Help Center to see the list of Boolean search types to refine results. i.e use of “”, OR, NOT, AND.
Remember, not all LinkedIn marketing strategies offered will teach you to do this in a way that you get to filter the search results down to the core. Read on to find out the next steps.
If you found a prospect, open the search result in a new tab and save it as a contact or tag it so you can easily locate it in the future. Use the Save Search link next to the gear icon to save your search method and receive notice about brand new prospects.
Note: When thinking about the prospects, the money level is your 2nd Degree connections. This is the “Referral” level in your network. Also, don’t forget to connect to those who searched you. Go to Who’s Viewed My Profile to see the stats.
4. INTERACT WITH YOUR AUDIENCE
At this point, you want to keep your profile alive and engaging. To do this, spend at least 5 minutes a day to…
Create effective LinkedIn status updates by sharing content or asking a question. Click To Tweet
Like and comment your connections’ status updates as well. Everyone in their network will get email notification, thus, driving more traffic to your LinkedIn profile and increasing your credibility.
5. MONITOR PROFILE ANALYTICS
Finally, don’t ignore your Visibility stats such as “Where your viewers came from” and “Search keywords that led to you”.
Create a spreadsheet to track the status updates to see what catches and what doesn’t. In the next few weeks you will be able to determine what works best for your LinkedIn marketing strategy.
We have a Free Webinar on this topic.
Learn How to Use Linkedin to Generate 10-25 New Prospects per Month.
In this Webinar you’ll learn:
- How to create 10-25 new prospects/month
- How to communicate with them
- How to use Linkedin Groups effectively
Watch our Webinar Replay Now
Resources:
https://www.statista.com/
Last Updated: October 3, 2019
Featured
10 Effective Ways to Promote Your Business Using Facebook
Last Updated: November 27, 2017
Online Marketing
Top 5 Reasons to Use Social Media Marketing in Your Business
1. Increase traffic and brand recognition
Your social media presence paves the way for new customers to access your brand and content easier while making you more familiar and recognizable for existing customers. The social media networks you create are new channels for you to build reputation by increasing your visibility online.
For example, a Twitter user could get interested about your company after just seeing your hashtag retweeted by his friend. Or, an online buyer might check out your website after seeing your promo posted on multiple networks. It’s all about making use of every opportunity you can get to broadcast your brand in the internet world.
2. Build a following and brand loyalty
A conclusion from a report published by Texas Tech University stated that a strategically designed social media plan could prove influential in encouraging consumers into being brand loyal. Businesses should take advantage of the tools social media gives them when it comes to connecting with their audience and building a following.
According to the report, brands who engage on social media channels enjoy higher loyalty from their customers. Furthermore, another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
Related: Smart And Creative Ways To Promote A Business
3. Convert visitors to customers
Did you know that every post you make on social media platforms is an opportunity for customers to convert? Whether it’s a video, an image, or a blog post, what you share online is a chance for them to react and/or take action.
You will have access to new customers, recent customers, and old customers, and the great thing is, you’ll be able to interact with all of them simultaneously! Remember that each of their reactions could lead to a site visit, and eventually a conversion.
However, not every interaction with your brand results in a conversion. But keep in mind that every positive feedback increases the likelihood of an actual conversion. The opportunities you have on social media alone are very valuable.
4. Decrease marketing costs
According to Hubspot…
84% of marketers say that 6 hours/week on social media helps generate traffic. Click To Tweet
In fact, if you hire a virtual assistant (VA) or remote worker to spend just one hour a day developing your content and syndication strategy, you could start seeing the results of your efforts.
You can also go for paid advertising through Facebook and Twitter. It is not that pricey depending on your goals and can be a valuable investment. For example, a VA can go over your page insights and develop a strategy for you and once you get a better feel for what to expect, you can increase your budget or time allocation for the efforts.
Additionally, the VA can consistently monitor your social media account, reviewing and responding to prospective customers and existing customers inquiries, comments, and concerns, escalating important things that come up for you to address and take action as needed. VAs can also create and populate dashboards for you to monitor the traffic and measure the activities and success of your social media.
Using virtual assistants saves you up to 76% in labor costs vs. office-based employees. Click To Tweet`
Further, virtual assistants can be a highly cost effective alternative to utilizing PR firms or marketing agencies depending on your business needs and budget.
5.The sooner you start, the better
The sooner you start your social media marketing, the sooner you will reap the benefits. You will see your network grow rapidly as your followers tell their friends, their families, and so on. The earlier you start, the sooner you’ll be able to start establishing your presence and growing your audience. And, with the feedback you get in the social media marketing process, you’ll know if there are issues right away and take steps to resolve them.
Studies have shown that…
Consumers appreciate those who respond to good feedback & also to complaints AND make things right. Click To Tweet
So make sure you are all ears when it comes to this, as social media is the most viral marketing ever—word gets out faster than before.
Now is the time to start growing your network. If you don’t have the time or expertise to do so, you can hire a VA to start inviting connections, creating, writing, and posting content and engaging in conversation and follow up with your audience or customer base.
The important thing is you build your online presence and make it easier for prospective clients/customers to find you, and interact with you. This opens the door and increases your market exposure to create more opportunities in delivering your message and unique selling points for increased sales conversions of your products/services.
References:
www.forbes.com
www.contentfac.com
Last Updated: September 19, 2016
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Virtual Assistant Talent at the forefront of Outsourcing Trends at Executive Next Practices event
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Online Marketing
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